Tag Archives: social media marketing agency

Facebook Infuses Artificial Intelligence (Ai) To Combat Terror

Awakened by the terror attack, Facebook has announced through its newsroom on combating the radicalization. Social media sites are now questioned about their role in countering terrorism. This is well addressed by the social media giant, Facebook as it has infused artificial intelligence (AI) to remove content related to terror.


The social colossus, Facebook is focusing currently on techniques to counter terrorist content about Islamic StateAl-Qaeda and its affiliates. Today social media platform is reaching almost 1.94 billion each month, which again can’t be defined by the fact that even terrorist groups have easy access to their website. Facebook has been facing enough criticism for not doing anything to tackle terrorism. The company has employed 3000 extra people to trawl through posts and eradicate those that break the law of site community guidelines.

There have been many strategies to boost its counter speech and encourage the influential voice to call out terrorism online and prevent people on being more primitive. During the first phase of 2017, 571 terrorist attacks have been recorded resulting in 3924 fatalities in the world. Last year it was discovered that terrorist groups like ISIS, Al-Qaeda, Boko, Haram and many such entities have invaded the web using all their illegal activities. These communities were using Facebook as a major platform to create closed groups for buying and selling weapons and thus made payments through Messenger.

Now enough of it- thus Facebook decided to deploy its best soldier – artificial intelligence combating terrorism from using its website. Similar to that of block child pornography technology this algorithm aims to remove hate speech and the works of jihadist recruiters. Facebook has used major ways through artificial intelligence (AI) inception to counter terrorism in the following ways:

  1. The tracking of terrorist content is still under process, yet the ‘language understanding algorithm ‘used by Facebook is worked upon to reach the perfection limits. This could help to find out the illegal content through text based signals.
  2. The terrorist Cluster is another major aspect for which the super intelligent AI has been developed to determine whether an account has been disabled with same attributes for terrorism shares with an active account.
  3. These algorithms have been designed in such a framework that it will help the social media sites to identify the images or videos that have been flagged earlier. This will ensure to prevent sharing and uploading any terrorist propaganda.

Facebook also apprehends the language using AI to interpret text that provokes terrorism. Facebook has also leaped ahead towards identifying fake accounts created by repeat offender. This eventually is helping to reduce the time span of terrorist recidivist accounts. Including Whatsapp and Instagram, company has begun to take action against any of their account on all platforms. It is not just with Artificial Intelligence (AI), but Facebook also uses human expertise to identify what supports terrorism.

As soon as a potential terrorism post is received, Facebook reviews it and scrutinizes. Very rarely they uncover the evidence of harm and promptly revert. Although it is noted that radicalization of such extremist groups occur mostly offline, yet it is known that internet plays a very important role. Blending technology and Facebook has essentially played a vital role providing an efficient solution.

Although the use of Artificial Intelligence (AI) is very recent, yet it has fairly changed the ways to keep potential terrorist propaganda and accounts which are out off Facebook. Using cross-platform collaboration Facebook has begun working on systems enabling them to take action against terrorism.

With limited data of all the apps, it generates the ability to share data across the whole family to keep the entire Facebook platform safe. Apart from Artificial Intelligence (AI), Facebook has also used human expertise to understand more nuanced cases.

The Community Operation Team of Facebook works round the clock and reviews dozens of reports on different languages determining the context. This is indeed a difficult task and requires resiliency training. More than 150 people are exclusively focused on countering terrorism as their core domain.

Facebook has infused super artificial intelligence (AI) to remove terrorist content having a global team reverting within minutes to emergency request from law enforcement. It is also observed that terrorists jump to multiple platforms. Thus, Facebook has collaborated with many industries for quick identification and slow spreading of terrorist content online. Many Governments and inter- governmental agencies are playing a key role providing expertise that isn’t possible for companies to self-develop.

Facebook using artificial intelligence is able to fetch information on encrypted messages that are used by terrorists and consistently applicable with law and other policies. With a firm partnership with NGO and other community group’s Facebook has adapted a Counter-Speech training using its efforts to prevent people from pursing a hate-filled life convincing them to grip on to life. The extremists are believed to challenge the real time extremism.

Facebook intends to create a hostile platform for terrorists to identify the signals on much early stage. Currently Facebook is working on developing algorithms which will help investigate the activities planned by the extremists on all these platforms. From experts of academics to counter terrorism, agents, engineers and analyst Facebook has employed a group of professionals to continue combat terrorism in the best possible way.

It is well noted that each attack in any part of the world confirms that internet is certainly playing a role as conduiting and instigating violence spreading extremist ideology of all kinds. It is high time we tackle and Facebook has taken up a stand confronting this terror trying to shield us all using its best soldier – artificial intelligence to combat terror.


4 Simple Tips to Improve Customer Acquisition Approach

SEO_CompanyStudies show that “both companies and agency clients have a greater concentration on customer acquisition than retention.”

Some businesses waste time and money by focusing on quick remedies. But your company can gain more customers with restricted resources by focusing on the right strategies. For startups and other SEO company in India, the most complex thing is focus. It’s simple to concentrate on your forte for your products, but very hard to focus on the forte of your customers.

You must have a solid for customer acquisition. You have to start by building a strong base of relationships with your target customers. Obtain clients by focusing towards specific targets. Follow these tips to improve Your Customer Acquisition Strategy:

  1. Build Engagement

It’s very doubtful that a first-time visitor will trip upon your website and automatically buy your products. Potential buyers must be completely connected with your brand name before they buy anything.

In order to attract more visitors, make worthy relationships. 70% of buying experiences are anchored in how the buyer feels they are being treated. You must know what difficulties your customers face the most, and how you can provide them the solution. Interact with them, and make sure your marketing team is analyzing customers’ behavior as potential buyer. Identify new ways to connect with new customers and retaining them for longer time. Make use of social media to talk about your brand, make interactions and to build a public image. You can also take help of any social media marketing agency to carry out your brand promotion and customer engagement.

  1. Limit Expenses

Acquiring customers doesn’t essentially associate with higher expenditure. You must become skilled at keeping a watch on your expenses. To calculate your customers acquisition costs, you have analyze how much paying customers splurge during their lifecycle, what percentage of customers that sign up truly pay you and proportion of people that stopover your website sign up. You must be ready to utilize your resources to accomplish a worthy plan, but you must experiment with various strategies to lower your expenses.

  1. Educate Prospects

Nowadays people often learn about the product on internet before purchasing it. As a part of performing customer acquisition, forget about persuading your customers to buy certain product. Instead, ask your team to educate your potential customers through social media marketing and becoming a trusted partner and knowledge giver. When you share important information, your company becomes an industry expert. Customers learn to trust your opinions without the fear of being deceived. Set up your brand as an authority with the help of a social media marketing agency. You can host webinars to tell customers about your product.

70% of consumers say they check out product reviews prior to buying anything, and product reviews are 12 times more relied upon than product descriptions from makers.

4. Develop Joint ventures

In the present time of global economy, businesses don’t flourish in seclusion any more. It’s significant for eCommerce sellers to make partnerships to generate a viable business model.

Gain exposure to new audiences by associating with other brands. Through tactical associations, your business can perform more within a smaller amount. Making customers doesn’t always mean reinventing the wheel. Sometimes, joining forces with like-minded brands can increase new paid customers.