Tag Archives: ecommerce website design

7 Keys of E-Commerce for Year-End Performance

shopping website development

There are dozens of metrics to track the performance of your E-Commerce store. Sometimes you fail to keep the track of the numbers and how to figures in the picture of your business success. Growing your store, the focus is needed in two areas:

The right KPI and measuring/ tracking the relative metrics.

Have a proper analytic system to measure all the metrics.

You need a vital e-commerce metrics in each stage of the sales funnel of your business and customer lifecycle.

Discovery, Consideration, Revenue, Retention and Advocacy are different stages of e-commerce sales funnel.

If you’re a seasoned E-Commerce veteran, there are five metrics that can quickly help you to get a clear picture of where you are and where you are going to be.

Key#1

Gross Margin

Revenue being the bottom line, one has to keep an eye on the gross margin or the difference between revenue and cost of goods sold. This is important as you need to reinvest profits for growth in next year.

The key question is: How many people are aware of the product or brands?

So at the top of the funnel lies Product Discovery

Here comes Brand Name Search- where people search your brand using metrics like Google Adwords, Google Search Console & Google Keyword Planner.

Key#2

Conversion Rate

The concept behind this is visitors converted into buyers. Conversion isn’t always limited to top line website traffic, thus evaluation from different sources must be done like advertising, e-mail campaigns and promotions to understand what is most effective in driving sales and plan accordingly.

The key impression metrics need to be activated for this. Facebook reach metric is different from impressions as it may include multiple views of your ads by the same people. For views, YouTube and other Video hosting platforms play a major role. In Adwords pay attention to Search Impression and Display Impression share.

Apart from this, an idea on a monthly basis on the number of times your website was served on Google Organic search result giving good KPI for overall reach is the work of Google Search Console.

Key#3

Subscriber Growth Rate

The use of email marketing to spread news of special product exploring ways to expand your audience via multimedia, Pinterest or other targeted platforms. The count of monthly readers and email list and make a research for engagement of audience in other social media platforms is a must.

Value per Visit is the data point which helps you understand the value of each visitor. This helps in guiding decisions around advertising and in calculating returns on your marketing investments.

Key#4

E-Commerce metrics at Consideration stage

Down in the funnel comes a point where the focus needs to be on convincing potential and existing customers to engage with your brand. Here comes the tracking and analyzing of metrics to inbound traffic to your store, email and social media engagement. On-site traffic is the key performance indicators which establish the easiest way of measurement to your website.

Email marketing metrics with growth rate, bounce rate, open rate, click-through rate and conversion rate are the top engagement KPIs that your email marketing team may adopt for business success.

Social Media Engagement metrics: like, share, comments and clicks per post are engagement KPIs on monthly basis.

Key#5

E-Commerce metrics at conversion stage

Tracking sales and revenue is regularly is a standard procedure for any business. Tracking e-commerce businesses with more advanced KPIs at the behavioral level takes the system to the next sphere. Micro-conversions with Email collection and ordering samples are the pre-determined steps that occur before a sale. E-commerce team should keep an eye to track the relationship between micro to macro conversion ratio by testing and optimizing email communication improving the sample-to-order ratio.

Number of Transactions, Average Order value Sales Data, Conversion rate, Number of visits, Customer Acquisition cost are some of the critical business metrics to measure the effectiveness of paid measures.

Key#6

E-commerce metrics at Retention stage

The key loyalty metrics that you can use as primary KPIs to evaluate how to retain customers in business. Repeat purchase rates, purchase frequency, Order gap analysis measure customer retention starting from point to understanding and improving customer loyalty.

Along with this Average Customer lifetime value, followed by metrics like average order value, purchase frequency and time period guides your business.

How long customer will shop with us is the exact question that you should dig your mind with.

Key#7

E-commerce metrics at the Advocacy stage

The reason existing customers will want to recommend your brand comes from the customer experience. A good customer experience is more of a lead to recommendations. Net promo score (NPS) measures how a customer recommends your brand. The target is to make average NPS across all customers to the optimum possible. Customer satisfaction gauge to be tracked and segmented monthly.

Summarizing all the above metrics together on a single spreadsheet is an effective means of running a data-driven e-commerce business. With these, you get all the insights into what’s working and clear vision on any opportunities for improvement.

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5 Web Design Tips for a Professional Site

#Web_Designing_CompanyWeb designing holds tremendous importance, when it comes to the currents trends and looks of the website. An attractive and impressive professional website is really important to attract more visitors, so it’s imperative to follow the current trends and keep your website updated. Obviously, all of you want your website to look the best and reflect your business purpose in the most effective manner. Follow the tips mentioned in this article that can help you polish your website designing skills:

 

  1. Maintain clarity and keep it organized

Nobody likes to see anything surrounded by clutter or unwanted disturbances. Web, nowadays has become a place where pop-ups, ads, icons, buttons and links appear everywhere, making the website visitors irritated, who are sometimes even get compelled to leave the website. A neat and organized website is pleasant to the eyes and provides a clear picture of your website. Keeping everything simple and to the point will you give your website an edge over other websites.

 

  1. Perform some website research and make observations

Do some research; visit some popular websites of good website designing companies for getting ideas on how a particular topic can be represented in a creative way, note the things you like and also which you don’t. It will help you keep in mind the things you need to avoid. Ponder upon how you would like your home page to be and on what specific points you want to focus your vistor’s attention. You will find a variety of design ideas that you can incorporate into your website designing

 

  1. Utilize the visual hierarchy pattern

Our eyes have a special pattern of looking at the website page, and you can optimize your website content accordingly to the focus of your visitor’s attention to the important parts. The part which are mostly seen by the people are the top and left and hence you can keep the important links like sign up buttons, buy now, know more, etc. strategically. Don’t put too much crowd in that area otherwise the visitors may get irritated.

 

  1. Keep the easy to read fonts

Often, during the designing of the website, we pay too much attention to the design, look and layout that we forget to pay attention to the type, size and color of the font. Use a font which is easily readable and elegant too. Stick to maximum three fonts and don’t change it too often. Don’t keep the font size too small or too large. The color of the font must relate and match to the basic website background color.

 

  1. Make your site mobile friendly

Make sure that your website is mobile friendly and it looks as good as with any other device. If you face any specific problem while responsive website designing, you can take the expert’s help at Ask and Relax. It is one of the best web designing company in Bhopal, India and has accomplished a number of website designing projects successfully.