Tag Archives: digital marketing

Why Hashtag to be taken up as an important part in Digital?

Hash tag uses

# Readthestory

If you’re a bit technoprobe, you must have come across plenty of Hashtag in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.

Let’s get on with the history of Hashtag

Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.

Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.

Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.

Relevancy

Don’t wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, it’s a nice bounce.

Not always to tie-up with your company or product, but it should sum up your brand’s value. But certainly, give it a thought ones and then go for it in your tweets or updates.

If you are a marketer, never ignore the thought of Hashtag, these may help you:

  • Increase your content reach
  • Amplify your brand
  • Hit your target audience
  • Boost your SEO campaign

Hijack the hashtag is a tricky move, but if you give some effort and time the pay-off could be outstanding.

Hashtag Wins

Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.

Exam Preparation

Before launching setback for all the eventualities within reason. Success isn’t guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.

Sell your hashtag idea as a marketing campaign.

Interaction

It responds to maintain and build engagement. Read your brand ambassadors and engage them.

Dealing with pesky trolls

It’s hard to please anyone, still, you can try to draw lines from the personal experience:

A piece of advice from kitty of Ask & Relax Pick your battles wisely Positive responses will normally weigh higher than negative one’s Never lower yourself.

If you can’t stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.

Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the sky’s the limit.

Enhance Your Paid Campaign by Geo-Targeting

geo-targetingg-AARAdvertisements that are aimed to shoppers based on their locations can be a very much helpful technique of online marketing to mobile using consumers. Consumers who share their location get benefit from ads that are most appropriate to them and as a result expected more to be of importance, whilst promoters can concentrate their attention more specifically on their potential viewers.

Verve Mobile gave a report in 2013, which states that Geo-targeted mobile ads achieve twice as well as the average non-targeted ads, while the precise performance can differ based on accurately how the advertising or promotion is put into practice. Geo-aware campaigns, which exhibit different contents to viewers depending on their location, give an average click-through rate of one percent, in comparison to the industry standards of only 0.4%.In nations with different languages or currencies, Geo-Targeting can be tremendously helpful if you are aiming customers or if the merchandise you’re offering vary from place to place.

How can you utilize Geo-Aware Promotions?

Geo-aware advertising campaigns let you to propose special discounts to consumers in an exact region, which could facilitate you influencing them to take part in your enterprise. For instance, if your company has a number of grocery stores, you can offer your customers in each region coupons, which they can redeem at their nearby outlet. You can also tweak your ads depending upon the season, climate and local happenings going on in each locality you aim at.

Value profits of Geo-Fencing

Geo-fencing is a new helpful technique of increasing paid search ad execution. Instead of demonstrating your advertisements to everyone who searches for a specific term, you can confine your ads to only those customers who are actually close to your trade. This can develop click-through rate and additional communication by removing those customers who are not likely to be concerned in your business because their nearby outlet is just too far-off. Thus, geo-targeting permits you to squander less of your marketing funds on unconcerned customers and consequently get a larger return on the investment that you make.

If you are searching for an online marketing company in India that can realize your Geo-aware advertising campaign, then Ask and Relax is the best choice for its dedicated marketers are can help you understand and carry out your local paid search campaigns in an effective way.

5 proven ways for small business promotion during holiday season

business promotionIt’s the holiday season again! Everyone is in the mood to enjoy the celebrations and parties of Christmas and New Year. Although it’s the time of celebration for everyone, but for small business owners, it is the time to make the most of their business. For them, it is the time when businesses like hotels, pubs, confectioneries, drinks, decorations, travels, and many more businesses like them are on their toes to attract more customers and make more profits.

If you are one of those business owners, who are looking for ways through which you can earn more business during this Christmas and New Year, follow these 5 proven ways through which you can really escalate your earnings.

  • PPC Marketing:

If you have your business website, then you can go for PPC (Pay per Click) Marketing. It is a kind of internet marketing in which advertisers pay a fee each time one of their ads is clicked.   It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

  • Social Media Marketing:

This is one of the most effective medium of online marketing when it comes to increase your brand awareness and popularity. During the holiday season, you can promote your business by connecting it to the Christmas and New Celebrations. Utilizing attractive picture and video creatives, you can also advertise offers and discounts you are offering. Facebook, Twitter, Instagram, etc. are some of the most popular social media platforms where you can successfully promote your business and earn good revenue out of it.

  • WhatsApp Marketing:

We all know that almost everyone having a mobile with an internet connection is using the chat application WhatsApp. Even people who are not active on social media are seen active on WhatsApp. So, marketing your business with catchy holiday lines linked with your products and services a direct and sure shot way to deliver your message to your potential customers.

  • Email Marketing:

Another way to convey your business and offers to your customers is Email marketing. Email marketing is fast and easy way to reach your customers in a short time. Bulk mailing is an option where you can send hundreds of emails to your potential customers. You can tell them about your business and how you are different and what special discounts you are offering.

  • Mobile Marketing:

Send promotional messages to your customers, tell them what new you are offering and hhow much discount you are providing on m.obile . This is mobikle marketing. Add a link to your website in these messages. Then wait and watch, if your offers are exciting and your products are good, no one can keep your earning huge revenue by following these promotional tactics during this holiday season.

So don’t wait! Put your business for promotion and see the results coming. The one thing you need is your own business website. If you don’t have one, just Ask and Relax!