4 Simple Tips to Improve Customer Acquisition Approach

SEO_CompanyStudies show that “both companies and agency clients have a greater concentration on customer acquisition than retention.”

Some businesses waste time and money by focusing on quick remedies. But your company can gain more customers with restricted resources by focusing on the right strategies. For startups and other SEO company in India, the most complex thing is focus. It’s simple to concentrate on your forte for your products, but very hard to focus on the forte of your customers.

You must have a solid for customer acquisition. You have to start by building a strong base of relationships with your target customers. Obtain clients by focusing towards specific targets. Follow these tips to improve Your Customer Acquisition Strategy:

  1. Build Engagement

It’s very doubtful that a first-time visitor will trip upon your website and automatically buy your products. Potential buyers must be completely connected with your brand name before they buy anything.

In order to attract more visitors, make worthy relationships. 70% of buying experiences are anchored in how the buyer feels they are being treated. You must know what difficulties your customers face the most, and how you can provide them the solution. Interact with them, and make sure your marketing team is analyzing customers’ behavior as potential buyer. Identify new ways to connect with new customers and retaining them for longer time. Make use of social media to talk about your brand, make interactions and to build a public image. You can also take help of any social media marketing agency to carry out your brand promotion and customer engagement.

  1. Limit Expenses

Acquiring customers doesn’t essentially associate with higher expenditure. You must become skilled at keeping a watch on your expenses. To calculate your customers acquisition costs, you have analyze how much paying customers splurge during their lifecycle, what percentage of customers that sign up truly pay you and proportion of people that stopover your website sign up. You must be ready to utilize your resources to accomplish a worthy plan, but you must experiment with various strategies to lower your expenses.

  1. Educate Prospects

Nowadays people often learn about the product on internet before purchasing it. As a part of performing customer acquisition, forget about persuading your customers to buy certain product. Instead, ask your team to educate your potential customers through social media marketing and becoming a trusted partner and knowledge giver. When you share important information, your company becomes an industry expert. Customers learn to trust your opinions without the fear of being deceived. Set up your brand as an authority with the help of a social media marketing agency. You can host webinars to tell customers about your product.

70% of consumers say they check out product reviews prior to buying anything, and product reviews are 12 times more relied upon than product descriptions from makers.

4. Develop Joint ventures

In the present time of global economy, businesses don’t flourish in seclusion any more. It’s significant for eCommerce sellers to make partnerships to generate a viable business model.

Gain exposure to new audiences by associating with other brands. Through tactical associations, your business can perform more within a smaller amount. Making customers doesn’t always mean reinventing the wheel. Sometimes, joining forces with like-minded brands can increase new paid customers.

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5 Web Design Tips for a Professional Site

#Web_Designing_CompanyWeb designing holds tremendous importance, when it comes to the currents trends and looks of the website. An attractive and impressive professional website is really important to attract more visitors, so it’s imperative to follow the current trends and keep your website updated. Obviously, all of you want your website to look the best and reflect your business purpose in the most effective manner. Follow the tips mentioned in this article that can help you polish your website designing skills:

 

  1. Maintain clarity and keep it organized

Nobody likes to see anything surrounded by clutter or unwanted disturbances. Web, nowadays has become a place where pop-ups, ads, icons, buttons and links appear everywhere, making the website visitors irritated, who are sometimes even get compelled to leave the website. A neat and organized website is pleasant to the eyes and provides a clear picture of your website. Keeping everything simple and to the point will you give your website an edge over other websites.

 

  1. Perform some website research and make observations

Do some research; visit some popular websites of good website designing companies for getting ideas on how a particular topic can be represented in a creative way, note the things you like and also which you don’t. It will help you keep in mind the things you need to avoid. Ponder upon how you would like your home page to be and on what specific points you want to focus your vistor’s attention. You will find a variety of design ideas that you can incorporate into your website designing

 

  1. Utilize the visual hierarchy pattern

Our eyes have a special pattern of looking at the website page, and you can optimize your website content accordingly to the focus of your visitor’s attention to the important parts. The part which are mostly seen by the people are the top and left and hence you can keep the important links like sign up buttons, buy now, know more, etc. strategically. Don’t put too much crowd in that area otherwise the visitors may get irritated.

 

  1. Keep the easy to read fonts

Often, during the designing of the website, we pay too much attention to the design, look and layout that we forget to pay attention to the type, size and color of the font. Use a font which is easily readable and elegant too. Stick to maximum three fonts and don’t change it too often. Don’t keep the font size too small or too large. The color of the font must relate and match to the basic website background color.

 

  1. Make your site mobile friendly

Make sure that your website is mobile friendly and it looks as good as with any other device. If you face any specific problem while responsive website designing, you can take the expert’s help at Ask and Relax. It is one of the best web designing company in Bhopal, India and has accomplished a number of website designing projects successfully.

 

How to Make People Link to Your Website

Ask and RelaxIf you want your website to rank high in search engine results, you need quality websites linked to your website, for your competitive keywords. Rather than looking for the low quality back links, which you can build yourself, having genuine links is more beneficial. Hence, it’s really important that other websites link to your business website and that you should give others a reason to link to you.

Several links that you can make yourself, like social media profiles and reputable business listing profiles, are okay, still, there are possibly only 20 around of those that are worth building, and those links alone won’t be enough if you want your site to rank high. Asking people for linking to your website, especially people you don’t know, is a waste of time. So, what can be done so that people start linking to your website?

Make your website is interesting, different and unique

When you have something attractive and interesting in your website, a visitor who has landed naturally on your website through Google, social media or other links, there’s a probability that the visitor  will link to your website to let others know about it. To make this happen, you really have to work upon the content quality, uniqueness and readability. Also, the designing and look of your website also plays a major role in its attractiveness to bring in more visitors and more website links. There should be something in your website that the visitors don’t find at any other website. Another thing you require is that you must promote your well through mails, blogs, social media, etc. Once you start gaining a considerable number of visitors and website links, automatically, you’ll start getting enough links from website owners and general content readers.

Make connections

Everybody has contacts with lots of people like friends, suppliers, relatives, colleagues, etc. who are having their websites, and so do you. You can ask such people to link to your website. Also, there are some business owners to whom you pay for their services, and you can definitely ask them a favor for which they don’t have to spend a single buck. You can also ask people online to link to your site by providing them counseling and advice about their website, like how they can improve their website, what are their website’s shortcomings and mistakes. If you start maintaining good online relationships, automatically, you’ll start getting more number of visitors and people to whom you can to link to your site.

Offer your linking to their website in Return

Another way to increase your website links is making an exchange offers. This is a widely followed practice, but often these links are devalued, but still they have some value and can be used to get send targeted traffic to your site. In case, somebody states that they’ll only link to your website if you link to theirs, you require being certain about two things. first of all, that they have a good quality website, which is not engaged in spam-like practices. Second, that there’s some reasonable link between your site and theirs, such as through topic or location.

Offer them content/ other material to publish on their website

Offering you’re a high quality content from your website to others who are not your competitors is a good way to ask them to link to your website. Ask them they can utilize your content as long as they link back to your website. Other websites publishing your content and mentioning your website as a source will help increase your website’s credibility as well as links and referrals, and your website will gain new visitors and audiences.

 

Why Should you have a Definite Plan for Your SEO Success

seo company in bhopal

It has been noticed that most of the businesses doing digital marketing do not plan or strategize their online marketing strategy and thus don’t get any noticeable benefit out of their online advertising campaigns. In fact their online marketing strategies are devoid of any clear goals or objectives. When their businesses don’t get any benefit, they end up criticizing the whole idea of going for digital marketing of their business. Many SEO companies in Bhopal have reported the same kind of trouble they are facing in their SEO campaigns.

It is a known fact that digital marketing world and the SEO strategies keep on changing and with that, digital marketers have to change the style of planning their SEO campaigns. Luckily, there are some established models and methods for digital marketing planning. Read on to know one of such methods used with large and small customers to boost the SEO strategy and improve results of digital marketing campaigns.

PRACE is a mnemonic that maps to buyer lifecycle, which stands for:

Reach
Act
Convert
Engage

Reach. Increase your reach to your customers on all kinds of online platforms like social media, search engines, blogs and other relevant websites. You can reach your customers through SEO and PPC campaigns. Consumers can be reached on social networks through content, images and graphics. Also, they can be reached through publishing strong and original blog posts and articles on popular blog sites.

Act. Act is lead generation, the process of influencing website viewers to take the subsequent step and stay in contact. This may consist of soft goals like downloading a white paper or signing up for a newsletter. A majority of website visitors to business websites don’t communicate. Therefore, it’s very important to properly review. Hence to emphasize on increasing your communication with the target customers, you need some something like Google analytics, which is an excellent tool for tracking goals so that you can analyze the performance of your strategy and can tweak it accordingly.

Convert: However small, this is the significant step, and for itself is mentioned discretely. This is a sale or relevant sales lead. Your main objective! This is the point where we begin our relationship with a consumer. And, for a SEO company in Bhopal, even the smallest lead conversion is considered a big step towards SEO success.

Engage.  In this step, you will have to construct the initial exchange and build a long-term association with your consumer. You want to vend other services. You want to hold on to that customer over the long period of time. You want to keep that customer happy and increase the lifetime worth of that consumer. You also want to create encouragement and ensure that your happy customers become part of your marketing strategy through reviews, comments, shares and referrals.

I hope that following this four step planning process in your SEO Companies in India as well as in other countries, you’ll be able to run a successful SEO campaign.

Enhance Your Paid Campaign by Geo-Targeting

geo-targetingg-AARAdvertisements that are aimed to shoppers based on their locations can be a very much helpful technique of online marketing to mobile using consumers. Consumers who share their location get benefit from ads that are most appropriate to them and as a result expected more to be of importance, whilst promoters can concentrate their attention more specifically on their potential viewers.

Verve Mobile gave a report in 2013, which states that Geo-targeted mobile ads achieve twice as well as the average non-targeted ads, while the precise performance can differ based on accurately how the advertising or promotion is put into practice. Geo-aware campaigns, which exhibit different contents to viewers depending on their location, give an average click-through rate of one percent, in comparison to the industry standards of only 0.4%.In nations with different languages or currencies, Geo-Targeting can be tremendously helpful if you are aiming customers or if the merchandise you’re offering vary from place to place.

How can you utilize Geo-Aware Promotions?

Geo-aware advertising campaigns let you to propose special discounts to consumers in an exact region, which could facilitate you influencing them to take part in your enterprise. For instance, if your company has a number of grocery stores, you can offer your customers in each region coupons, which they can redeem at their nearby outlet. You can also tweak your ads depending upon the season, climate and local happenings going on in each locality you aim at.

Value profits of Geo-Fencing

Geo-fencing is a new helpful technique of increasing paid search ad execution. Instead of demonstrating your advertisements to everyone who searches for a specific term, you can confine your ads to only those customers who are actually close to your trade. This can develop click-through rate and additional communication by removing those customers who are not likely to be concerned in your business because their nearby outlet is just too far-off. Thus, geo-targeting permits you to squander less of your marketing funds on unconcerned customers and consequently get a larger return on the investment that you make.

If you are searching for an online marketing company in India that can realize your Geo-aware advertising campaign, then Ask and Relax is the best choice for its dedicated marketers are can help you understand and carry out your local paid search campaigns in an effective way.

Looking for a Website Development Company in India? Just Ask And Relax!

Now is the age whwebdevelopment_22ere we see competition everywhere. Internet is flooded with advertisement of various products and services that companies from all across the world are offering and are advertising them on the web. The reason being internet is the only platform through which marketers and businessmen can advertise their business to maximum people on a minimum cost and in a short time. The popularity of website development and online marketing is increasing among the business owners as they now find it the most apt way to promote their business.

You have a business, and you’re still not on the web! Come on, hurry! Don’t live in the twentieth century. It’s the time to attract and earn! If you don’t have an idea how to go for it, just start with any website development company in India. There are hundreds of them, but you have to choose a reliable one like Ask and Relax! Here, they will help the business owners who are new to online world in a very sincere and effective way!

Ask and Relax is new but fast growing web Development Company in India, which has bagged reputed and big clients on the basis of its excellent and timely web development services. The small, but efficient development team at Ask and Relax handles every project in a well-organized manner and gives a personal attention to every detail of the project so that your business is projected on the internet through an attractive and user friendly website.

The website development in Ask and Relax is carries out at various platforms like WordPress, Joomla, Magento, OpenCart, Php, .Net, etc. After the development of the website the quality of the website is performed at three levels to ensure no loopholes are left during the development. The content quality check, SEO analysis and design check of the website is carried our rigorously, so that whatever product we deliver, we should deliver the best.

So, if you want to promote your business online and want your own website get created, the best website Development Company in India to go for is Ask and Relax, because here you just have to ask what you want and just relax till we deliver to you!

5 proven ways for small business promotion during holiday season

business promotionIt’s the holiday season again! Everyone is in the mood to enjoy the celebrations and parties of Christmas and New Year. Although it’s the time of celebration for everyone, but for small business owners, it is the time to make the most of their business. For them, it is the time when businesses like hotels, pubs, confectioneries, drinks, decorations, travels, and many more businesses like them are on their toes to attract more customers and make more profits.

If you are one of those business owners, who are looking for ways through which you can earn more business during this Christmas and New Year, follow these 5 proven ways through which you can really escalate your earnings.

  • PPC Marketing:

If you have your business website, then you can go for PPC (Pay per Click) Marketing. It is a kind of internet marketing in which advertisers pay a fee each time one of their ads is clicked.   It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

  • Social Media Marketing:

This is one of the most effective medium of online marketing when it comes to increase your brand awareness and popularity. During the holiday season, you can promote your business by connecting it to the Christmas and New Celebrations. Utilizing attractive picture and video creatives, you can also advertise offers and discounts you are offering. Facebook, Twitter, Instagram, etc. are some of the most popular social media platforms where you can successfully promote your business and earn good revenue out of it.

  • WhatsApp Marketing:

We all know that almost everyone having a mobile with an internet connection is using the chat application WhatsApp. Even people who are not active on social media are seen active on WhatsApp. So, marketing your business with catchy holiday lines linked with your products and services a direct and sure shot way to deliver your message to your potential customers.

  • Email Marketing:

Another way to convey your business and offers to your customers is Email marketing. Email marketing is fast and easy way to reach your customers in a short time. Bulk mailing is an option where you can send hundreds of emails to your potential customers. You can tell them about your business and how you are different and what special discounts you are offering.

  • Mobile Marketing:

Send promotional messages to your customers, tell them what new you are offering and hhow much discount you are providing on m.obile . This is mobikle marketing. Add a link to your website in these messages. Then wait and watch, if your offers are exciting and your products are good, no one can keep your earning huge revenue by following these promotional tactics during this holiday season.

So don’t wait! Put your business for promotion and see the results coming. The one thing you need is your own business website. If you don’t have one, just Ask and Relax!

6 Tips to Increase Your Online Sales

web development company in indiaCustomers these days are buying online. India’s e-commerce market was worth about $3.8 billion in 2009, it went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 70% of India’s e-commerce market is travel related. According to Google India, there were 35 million online shoppers in India in 2014. In the light of this present scenario, is your business online? Are you making enough revenue out of your business online? If you are not certain about the answer, you must reevaluate your website and make the following suggested changes to increase revenue from your online sales.

Choose the right website development company

Choose a company which has enough experience in developing eCommerce website, a company that knows how to drive the project as per your specific needs and can complete the development work at the right amount time. The company and its employee involved in your project must understand your business goals perfectly and should work within your specified budget. Looking for a good website development company in India? >>>> click here

Optimize repeatedly

After your website is developed, make sure your website is user friendly, mobile friendly and is easy to render by your customers. Try to implement more of the visual content than the text content on your website. The website should be attractive and talk to your customers to convey the utility of your products in the right way.

Protect customers from distraction

Avoid too much content on the shopping cart page. It leads distraction of the customers to other links. Avoid too advertisements on this page so that the customer is directed towards the payment page without being distracted to other pages.

Offer offers!

What better thing is there for customers than offers and discounts on their favorite products? Frequent offers and discounts at the initial level of your eCommerce business can help you popularize your website and thus you can gain regular customers to your website. This is the most successful technique to attract customers to your website. Want your own eCommerce website? Contact a web development company in Bhopal.

Perform SEO

Make your website ranking higher in search engine results through strong SEO. Strong, interesting content is the key to higher Google rankings. You can also utilize video marketing, which impacts more than content marketing. So, keep posting and keep winning the SEO race.

Ask And Relax – A Fast Developing Web Development Company in Bhopal

wesite_development

With the increase of new start-up companies every other day, the competition among them has also increased, which has in turn has raised the need to remain updated and better than other at every step. Enterprises are growing owing to the popularization and availability of internet which is connecting people all across the globe. Now even the products that we once used to buy at stores are all available online and we can buy them with just a tap on our mobile screen. Hence, more and eCommerce companies are developing to woo consumers of all kinds. With that the need of good website development companies is also growing.

Ask and Relax is one such website development company in India, which is rapidly growing and establishing its name among the leading companies of Bhopal. The website development is carried out using the various platforms like WordPress, Joomla, Magento, OpenCart, PHP, .Net, etc. we have experienced and creative team of designers and developers who work passionately to create the best and attractive websites for our clients. In a short duration of time, we have worked with numerous reputed clients from various business sectors. Our clients belong to various sectors like hotel groups, education institutes, real estate builders, health industry, politics and more.

Whether anyone has a desire to begin a blog or want to establish a new venture, web applications and CMS websites are created by us in the most inventive and competent style, which facilitates the drawing in of online clients and viewers. Ask and relax is a web development company in Bhopal where by utilizing an effective online marketing promotion, in a little while, one can start observing the results of the efforts put forth by our web development and web designing team.

Website maintenance and other post development jobs are also a critical and are performed by our team in a genuine and faultless way. It helps in running your business website smoothly and keeps catching the attention of the potential buyers and viewers. At the best website development company in Bhopal Ask & Relax, our main goal is to keep our client’s priority on the top and to produce the best results. We and our customer’s fulfillment is what that keeps us inspired to achieve and deliver the best.

Learn How Digital Marketing Can Help You Grow Your Business Rapidly?

digital marketing agency in IndiaWe are no stranger to the term Digital Marketing these days. Digital marketing has brought about a big revolution in the marketing and sales of businesses all across the world. It has taken the art of marketing and advertising to a whole new level by targeting the customers on a global level. Those who have not started marketing their business online yet, must read on to know how they can improve their business through digital marketing.

You put your name on a global platform: Once your business is on the internet, it can be accessed by potential customers all across the world.You have the opportunity to market your products to larger groups of people. And, if you can find a creative digital marketing agency in India, you can really make manifolds progress by providing good quality & unique products and services not only in India, but in other countries as well.

You are not restricted only to local customers: As already discussed, depending upon the kind of products that you are providing on line, you have chances to attract customers who are not only based in your city, but based across the world.

You can project your business creatively and effectively: Internet is the best place to explore creativity. When you use creativity in your marketing ideas, internet is the best place where they can be displayed & get appreciated. Looking for a reliable digital advertising company in Bhopal? Click here

digital advertising company in Bhopal

You can interact with your customer:-Unlike the offline mediums, digital marketing gives you an opportunity to interact with your customers, get their feedback’s. You can improve the quality & approach by taking opinions of your customers.

You can quantify the success of your marketing campaign:-While marketing your business through offline mediums like television ads, radio ads, banner ads, etc, you cannot count the number of customers you have reached and how it is going affecting the minds of your potential customers. On the other hand, digital marketing helps you to qualify your marketing success in terms of number of likes, comments, shares, followers & re-tweets.