Category Archives: seo

Why Hashtag to be taken up as an important part in Digital?

Hash tag uses

# Readthestory

If you’re a bit technoprobe, you must have come across plenty of Hashtag in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.

Let’s get on with the history of Hashtag

Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.

Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.

Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.

Relevancy

Don’t wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, it’s a nice bounce.

Not always to tie-up with your company or product, but it should sum up your brand’s value. But certainly, give it a thought ones and then go for it in your tweets or updates.

If you are a marketer, never ignore the thought of Hashtag, these may help you:

  • Increase your content reach
  • Amplify your brand
  • Hit your target audience
  • Boost your SEO campaign

Hijack the hashtag is a tricky move, but if you give some effort and time the pay-off could be outstanding.

Hashtag Wins

Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.

Exam Preparation

Before launching setback for all the eventualities within reason. Success isn’t guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.

Sell your hashtag idea as a marketing campaign.

Interaction

It responds to maintain and build engagement. Read your brand ambassadors and engage them.

Dealing with pesky trolls

It’s hard to please anyone, still, you can try to draw lines from the personal experience:

A piece of advice from kitty of Ask & Relax Pick your battles wisely Positive responses will normally weigh higher than negative one’s Never lower yourself.

If you can’t stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.

Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the sky’s the limit.

Seo Updates And Changes From Google 2017

SEO UPDATES AND CHANGES FROM GOOGLE 2017

Getting hyped, dynamic and influential the digital world has moved beyond spheres than ever before being more focused and competitive. Your end goal is always to achieve high search engine rankings and to maintain them you certainly need to grip tight the latest SEO updates. This initial move is going to keep the SEO fast forward in the long run.

The search algorithm updates that are received is directly proportional to SEO updates.  Google being the pioneer in search marketing, has introduced new changes in its algorithm which are the vital factor to enhance optimization of your website.For this website, the admin needs to have a thorough understanding of all the latest search algorithm updates and procedures to optimize the website and ensure better DA and high rankings in SERP.

GOOGLE HUMMINGBIRD UPDATE

This is the main Google’s new search engine algorithm that plays a significant role in deciding the ranking of websites. The biggest change was capable of eyeing the mobile marketing with the explosion of smartphones in recent years. Application of meaning, use of knowledge Graph facts, recognition of keyword stuffing with effective long tail keywords are some of the SEO updates brought by HummingBird.

GOOGLE PENGIUN UPDTAES

Propelling to catch the spams in websites, this is by far the aimed at decreasing the search engine rankings that violate the Webmaster’s Guidelines and artificially increase the ranking by the use of black hat SEO techniques buying links through some wrong practice.

GOOGLE PANDA UPDATES

A powerful search filter implies to stop sites with low content qualities being quite effective in the ranking of entire sites or specific section rather than individual pages on the site. Few SEO updates on the same go by No Multiple Pages with same keywords, Discard Autogenerated Content, No pages with 1-2 paragraphs of text only, New Content getting away with scrapped one and finally get away with Outbound links with used keywords.

GOOGLE PIGEON UPDATES

More valuable, significant and exact local search results are attached more closely through Google Pigeon. Affecting the search results in Google Maps based on user location and the local directory is all done through Google Pigeon, whose main purpose is to preference to local SERPS which is extremely beneficial for business. The location being the priority, Never over Optimize the website and consider the value of strong domains are some of the SEO Updates in Google Pigeon.

GOOGLE MOBILE FRIENDLY UPDATE

An ideal approach to consider your site pages is made friendlier by utilizing the Mobile-Friendly Test Tool.With the latest Google Mobile-Friendly SEO updates it has API access now, pick desktop over AMP page for the mobile version, begins with mobile indexing and says page speed ranking factors to be used in mobile page speed for mobile sites.

One’s you get along with all these updates we shall cater you with many more bulletins from Google to accelerate the growth of your business.

Professional SEO Company In India-Ask and Relax

SEO Process for Website by Ask and Relax

Ask & Relax, the leading IT solution provider company in India offer customized online marketing plan for its clients. No matter what your budget or domain is, our versatile packages and dedication to offering nothing but the best has helped us in establishing our self as a leading SEO company in India.

As the numbers of websites are increasing, and competition is getting tough on the internet, the demand of skilled and professional digital marketing experts is gaining prominence. People spend thousands in designing a perfect website, but your website is not going to promote it, or one day people will wake up and they will get to know that there is a website that could serve their purpose. For that you have to put the effort and investing in online marketing is one of the best ways to make your website recognizable. Connect with a professional SEO company in India and learn how SEO services could benefit your online presence.

Connect with Ask & relax, the agency offers professional and result oriented digital marketing service especially SEO. The importance of search engine optimization is well known. It has the potential to bring any website to the top in SERP. Though there are various search engine optimization providers, but finding a right one is still a tough task. The way to SEO is difficult, one wrong move and your website are on the verge of downfall. Search engine giant like Google penalizes a website for gray marketing technique. The purpose of the search engine is to promote natural result so that the user can enjoy a better result. The success of SEO depends on several factors. It is the combination of several activities such as link building, content creation, indexing and much more.

Choose a partner who is well aware I latest trend as well as a basic task of the SEO. The trend of the search engine keeps changing and the only way to survive the latest updates is to give strength to the website with basic services and optimize the performance with the latest trend. Combine the SEO with SMO and harness the full potential of the digital marketing platform.

One of the best ways to determine whether the agency is suitable for the job or not, check their website and its ranking in the search engine, this will give you an idea about their dedication and commitment. Browsing portfolio and connecting with the old client will also help in determining their expertise and professionalism. It is important to work with someone who understands the significance of the search engine optimization and put their best effort. Though no one can guarantee the result, but right plan and right execution ensure that the website will perform well in a long run.

It is not a one-time investment, but it requires constant work, choose a partner who offers customized plans at an affordable price. Compare the plans, features, and services offered by the SEO service provider and find your marketing partner wisely.

There are many agencies that promise to deliver top position in a limited time, but most of the agency never shares their plan. They provide instant result using unethical or black-hat SEO techniques, such short-term goal can be damaging for the future of your website.

Optimize your website with SEO services and make your website visible in the search engine result page.

How To Choose A Reliable SEO Company In India?

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Make your website search engine friendly with well-designed online marketing strategy. Connect with Ask & Relax, one of the leading SEO Company in India and learn about our comprehensive SEO packages. Choose your customized package and put your website on the right track. Request a quote and learn how executives can support and promote your online presence.

Despite millions of SEO services provider, it is still hard to find a right SEO company in India that not only understand the intricacies of seo, its latest trend and its relation with client’s niche but knows how to deliver the promised results. It won’t be wrong to say that finding and hiring a right agency for seo purpose can make your online business. On the contrary, working with someone who is unsure about their vision and mission could easily pave the way of struggle for your business. If you are searching seo service provider online, then considering the search engine ranking and online reputation of the service provider can make your task a bit easier.

Make a list of selected companies, and request a quote online. Though it is hard to provide detailed information at first instance, but the quotation will cover the estimated budget and type of services that the company will offer to you, this will further help you in narrowing down the search. Now you can connect with their executive on one on one basis to discuss the project details and learn about the customized plans. There is no set formula of success in seo, and the uniqueness of each business and their purpose makes it essential to customize the plan accordingly.

The success of seo depends on many factors and one cannot deny the role of the latest tools in making any seo plan more result –oriented. Ask the team about their acquaintance with popular seo tools and how they use the latest available tools and information making the plan more beneficial and result oriented for the clients.

A good seo team will always put emphasis on smooth communication. The communication in terms of designing the plan, executing the strategy and sharing the result from time to time in order to inform the client with the latest happening. They also provide 24*7 support system, so that you can easily turn towards them to make necessary changes in the plan or to make any change in the website.

The well-designed team is a must for successful SEO. The seo task is vast and to implement seo in full fledge one need the support of various executives who specialize in various tasks such as link building, content promotion, on-page task, off-page tasks, analytic analysis and so on. Ask your service provider how they will manage the task. This will give you a clear idea about their strength and seriousness.

You are going to spend your precious time and money on your business, make sure you have selected someone who understands their responsibility and attempt their best to provide the result.

With agencies like Ask and Relax it becomes possible to find a reliable seo partners for your online business. Our experience, expertise and professionals have made us one of the most popular names. We ask our clients to browse our portfolio to get the better idea about our expertise and strength. This will surely help your website performing better and in exploring the potential of the online platform for the benefit of the business.

Explore On White Hat Vs Black Hat SEO with Best SEO Company In India

Black Hat and White Hat SEO Difference

As the leading SEO Company in India, Ask and Relax Info Network Private Limited has worked on techniques that search engine recommend as part of good designs. Some industry classifies these methods, either as White Hat or Black Hat SEO.

It’s observed that White Hats tend to reflect results on a long run, whereas Black Hats anticipate that the sites will be banned once the search engines get a track record of what they are moving with. If you are on the verge to online business you are much aware of the conflicting options. So, you need to know the major difference between White Hat and Black Hat SEO techniques to ensure a profitable business.

Black Hat involves one technique that is comment spam. If you own a blog and get a tonne of spam comments, take a look at your spam filter and view all those junk comments containing links and doesn’t make sense. These people are trying to gain their site. These black hatters have software to send out mass comments to blogs. They send repeated comments hoping to find blogs without spam guards.

Difference Between Black Hat and White Hat SEO

Steal Article and replace their links is another black hat techniques which are an effort to gain backlinks to the website but again is expected to link to the source. As the best SEO service provider, we have figured these techniques to refine the degree of work for maximum reach.

Article Spinning is a technique which needs to be efficiently modified to cut down the risk of plagiarism. Cloaking is a deceptive method in Black hat SEO that tricks search engine receiving penalties that devastate website’s long term performance.

Taking into consideration the risk of using the Black Hat techniques we have therefore set up the strategy to discard the former ones and take up White Hat in leveraging the standards.

White Hat Technique shows the idea to boost sites authority with methods under search engine guidelines. For this, we need to create a YouTube Video and link back to the site. Along with this, the use of the keyword in the blog post tweeting and sharing it in social media is a great way to get noticed and have a “natural” link back to the site.

“Natural” is a unique way to think of white hat SEO. The choice of going 100% White hat is always a massive dividend earn every time. There is always a better way to spend time and money. These rankings build existing system which can be shared. With continuous time frame spam always carries risk, where we can invest in multiple sites and apply that creativity and effort to white hat creating a remarkable result. These may take a long time but if done rightly with strengthen with a long time. White Hat SEO is a tremendous challenge and requires great creativity, patience, and quality.The transparent ways to improve page rank, networking and branding are a great help through white hat techniques. Unlike the black hat SEO, they build organic ranking giving rise to search engine changes.

Seo Company In India Is The Driven Tool To Get Traffic

As the trend of online marketing is growing rapidly in India the demand of SEO service providers has also increased. Choose your SEO Company in India, wisely and put your website on a right track.  Firms like Ask & Relax in Bhopal could be a good choice for you. The firm offers a comprehensive package, 24*7 support and professional service at an affordable price.  The personal attention and customized plan for each website are the USP of the firm. 

SEO Company in India
SEO Company in India – Ask and Relax

Many business owners do not able to understand what SEO Campaign can do for their business. Most people search online or an internet to make their purchase decision. In fact, today, users are searching for goods and service through their mobiles and tablets from anywhere and at any time. In order to achieve high returns and brand building no business owners can afford to skip the e-commerce potential or doubt on search engine capabilities.

Search Engine Optimization services help small or big business houses to acquire a top ranking in search engine listings and make your website visible to millions of potential customers. Ask and Relax undertakes all SEO functions like keywords research, on-page and off-page optimization of the website, link building, content and analysis of the keywords to help clients in achieving a good and strategically optimized marketing campaign.

There are a number of benefits of using Seo Services provided by the professional Company to help your business to achieve new heights in online marketing and have top ranking in search engines listings. These services are customizable and cost- effective solutions to provide the maximum advantage to the business owners in selling their products and services online. The various kinds of services which are offered under the SEO Services umbrella are-Link building, copy-writing, Internet marketing, Website redesigning, Social media optimization, Email campaigns, Brand management and much more.

Online marketing services such as SEO must be performed by an experienced agency in India who takes care of the need of the clients before planning and implementing any Campaigns. Service like copy-writing takes care of the content in the client’s website, blogs, and articles to make sure that the content is optimized by the use of appropriate keywords and user-friendly. Informative content helps in creating back-links since visitors would like to share useful content on social media platforms with their friends and families.

Internet marketing experts helps clients in exploring and taking advantages of new and upcoming advertising opportunities for image building of the business. The Internet or Online Marketing services like pay-per-click, email campaigns, click-through-ads, banner advertising are becoming important and quite popular these days to grab the attention of target traffic in the complex world of Search Engine Optimization.

From children to adult, at present, everyone spends at least 5-10 minutes on social media platforms like Facebook and Twitter. This has given rise to Social Media Optimization services. Seo agency tries to keep this factor in mind while working with websites and they prefer to develop social media buttons while performing website redesigning or website development for the users for easy sharing of website content.

It does not take any expert to realize that through an effective marketing campaign developed by professional Company in India your website visibility and rankings in major search engines like Google, Yahoo, and Bing is bound to attract large internet traffic. Increased traffic will result in high conversion rate and this, in turn, will result in huge revenue for the e-commerce business owners.

How to find a professional SEO company in India?

digital-marketing-company

Are you looking for the SEO Company in India for result oriented services? Connect with Ask and relax, the SEO agency of Bhopal is well aware of all the marketing trends and tactics and could put your website on the right track. Our Organic SEO methods ensure that the clients earn a higher ROI.

Don’t let your online business dies a slow death. Empower your online presence with an effective digital marketing plan and for that, you need to consult a digital marketing company, Bhopal. Every day, millions and millions are websites is launched, but unfortunately, a big number of them fail to mark their presence on the internet. There are many so-called SEO experts who make promises like millions of visitors in a day or top position just in 15 days, beware of such self-acclaimed experts. As these experts will harm your reputation.

The process of website optimization is not pre-set, but it demands personal attention and customized approach for understanding the need of the business, the expectation of the end-users and the trend of the online marketing. Find someone who is well-aware of their responsibility and put their best efforts to yield the result.

Despite millions of professional firms, there are few agencies that offer comprehensives and customized plans. Don’t let fall prey of advertising, instead choose your SEO company in India smartly. Make a list of ‘Must have’ factors, compare few agencies on the basis of the SEO services and hire the right one.

Experience: The online marketing platform is dynamic; it keeps changing its dimensions. One cannot rely on the same plan to deliver results for all the projects. But at the same time, one cannot deny the role of experience in measuring the changing trend of the virtual world. When you have a team of expert and experienced online marketing professionals to manage your website, you know you can cushion your website with the unexpected algorithm changes announced by the search engines. Don’t let your website perish due to the lack of intelligent marketing, instead, work with someone who safeguards you from all the changing trends.

The diversity of the portfolio: The richness of the portfolio and the success of the projects tells a lot about the level of commitment and expertise of the service provider. You can connect with the old clients to learn about their work method. Browsing their portfolio will also give you an idea whether they have managed projects similar to yours, or  they are new to such challenges. The optimization service demand time and money, make sure you have invested your resources at the right place.

Updated knowledge and skills: The trend of online marketing, search engines as well as the expectation of the market and users keeps changing. There is no set formula for success, but to succeed in search engine optimization service one must equip themselves with the latest knowledge and trend of the search engine optimization. There are various tools that are used to analyze the market, current trends and competitors, find someone who uses the latest methods to explore the different avenues of SEO and ensure that your website performs well for the competitive keywords in the major search engine.

On-time report generation: A good and professional firm pays emphasis on sharing a regular update of the work. It helps the client in assessing the current status of the project and at the same time, the reports are used by the SEO executives to measure the results. It is the report that helps in deciding what changes should be implemented in order to achieve the desired result.

Team support: Executing an SEO plan successfully demand full support of an expert team. There are various tasks that need to be done. A good team includes content writer, executive, link builders, analyst, report expert. Choose an SEO agency which has an efficient team to execute the well-designed plan, only then your search engine optimization plan will deliver results.

Now the most important task is how to search for the right agency. Exploring the internet could help you in landing up at the right place. A company that can optimize its website for the competitive keyword would definitely give you a hope of a better result.  Browse their services and packages or request a personal quote for your website. All these small steps will help you in filtering your search and selecting the right one.

A SEO Company for the best SEO Services in India

Business owners these days are all concerned with the popularity and exposure of their business on the online platform as it has became extremely crucial for a business to stay in customers’ notice all the time. It has been seen that merely creating a website for your business does not yield any profit to your business as until your website is shown by the search engine in the search result list, customers are not going to know that you even exist. Thus, the search engine optimization comes into the picture.

Seo_Company_in_India

SEO as it is generally known, or Search Engine Optimization is a combination of various strategies and techniques which facilitate in increasing the traffic number of visitors to a particular website by attaining a high ranking in the search engine result page. To put it simply,, when you type a search term on a search engine like Google, you see a number of results in the form of a list on a number of pages. The name of the website that appear at the top are the best  SEO optimized websites and most of the time, users click on the top results of the page only. The results that appear on second page onwards are have the least chance of being visited by the viewers, and thus get least or no traffic to their website. These websites are performing poorly because they are not SEO optimized. So, in order to SEO optimize your website, you can take the help of any SEO company in India, which is providing SEO services at reasonable costs.

SEO is a meticulously learned process that becomes stronger with experience and practice and only then it can yield good results. Whatever results are achieved can be easily quantified in the sense way that the number of people visiting a website would surely go up after optimizing the website. A number of technicalities and methods are engaged in optimizing a website. Different search engines have their own algorithm according to which they rank the websites. Therefore, a good SEO agency must have enough knowledge about the algorithms followed by these search engines and should be able to apply them strategically so that improved results are  delivered to the clients.

Moreover, if the content on your website is not updates on a regular basis, this can be just a one-time action. The best alternative if you plan to optimize your website is to hire a freelancer who knows his/her job. It is amazing to see how many talents are moving onto freelancing due to the growing awareness about work life balance. People prefer to work as per their convenience and have enough free-time to enjoy their life rather than slogging long hours in the confinement of an office and end up having no work life balance at all.

Ask and Relax Info Network Pvt. Ltd. is Bhopal based digital marketing company, which provides excellent SEO services to variety of businesses for helping them achieve a strong online brand identity and fetching higher number of visitors to the website. The experienced and talented SEO professionals at Ask and Relax are expert in creating efficient SEO campaigns that brings sure shot and improved results for the client’s website in a short period of time. The on-page, off-page SEO, PPC campaigns, and social media marketing are some of the strongest domains of this company where they provide the best results and thus, it is on its way to become the best SEO company in India at central region.

4 Simple Tips to Improve Customer Acquisition Approach

SEO_CompanyStudies show that “both companies and agency clients have a greater concentration on customer acquisition than retention.”

Some businesses waste time and money by focusing on quick remedies. But your company can gain more customers with restricted resources by focusing on the right strategies. For startups and other SEO company in India, the most complex thing is focus. It’s simple to concentrate on your forte for your products, but very hard to focus on the forte of your customers.

You must have a solid for customer acquisition. You have to start by building a strong base of relationships with your target customers. Obtain clients by focusing towards specific targets. Follow these tips to improve Your Customer Acquisition Strategy:

  1. Build Engagement

It’s very doubtful that a first-time visitor will trip upon your website and automatically buy your products. Potential buyers must be completely connected with your brand name before they buy anything.

In order to attract more visitors, make worthy relationships. 70% of buying experiences are anchored in how the buyer feels they are being treated. You must know what difficulties your customers face the most, and how you can provide them the solution. Interact with them, and make sure your marketing team is analyzing customers’ behavior as potential buyer. Identify new ways to connect with new customers and retaining them for longer time. Make use of social media to talk about your brand, make interactions and to build a public image. You can also take help of any social media marketing agency to carry out your brand promotion and customer engagement.

  1. Limit Expenses

Acquiring customers doesn’t essentially associate with higher expenditure. You must become skilled at keeping a watch on your expenses. To calculate your customers acquisition costs, you have analyze how much paying customers splurge during their lifecycle, what percentage of customers that sign up truly pay you and proportion of people that stopover your website sign up. You must be ready to utilize your resources to accomplish a worthy plan, but you must experiment with various strategies to lower your expenses.

  1. Educate Prospects

Nowadays people often learn about the product on internet before purchasing it. As a part of performing customer acquisition, forget about persuading your customers to buy certain product. Instead, ask your team to educate your potential customers through social media marketing and becoming a trusted partner and knowledge giver. When you share important information, your company becomes an industry expert. Customers learn to trust your opinions without the fear of being deceived. Set up your brand as an authority with the help of a social media marketing agency. You can host webinars to tell customers about your product.

70% of consumers say they check out product reviews prior to buying anything, and product reviews are 12 times more relied upon than product descriptions from makers.

4. Develop Joint ventures

In the present time of global economy, businesses don’t flourish in seclusion any more. It’s significant for eCommerce sellers to make partnerships to generate a viable business model.

Gain exposure to new audiences by associating with other brands. Through tactical associations, your business can perform more within a smaller amount. Making customers doesn’t always mean reinventing the wheel. Sometimes, joining forces with like-minded brands can increase new paid customers.