Category Archives: search engine optimization

The Best SEO Company in India Ask and Relax

SEO Company in India

The demand for skilled digital marketing experts is becoming prominent as competition is rising on the internet among the e-commerce portals and business owners who want to launch and sell their products and services online. To make a strong and effective presence in web make sure you are connected with the best SEO Company in India. The best ways to make your website recognizable or visible to your target audience is to contact and invest in a seo service provider in India like Ask & Relax who can put their best market strategies on the table to help your business website achieve high rankings in the search engine and better visibility on the internet. Our experience, team, exposure and professionalism everything makes us a class apart in the crowd of SEO service providers. Call us or request a quote online and learn how we could benefit you more with our services.

The advantages of search engine optimisation are well known and this technology holds the potential to make your website visibility on the top in reputed search engine lists like Google, AOL, Bing, Yahoo, etc. In the market, there are various Seo service providers existing who make tall and false claims so finding and selecting a right one is a task. Your one wrong step can make your website penalise by Google and you will lose your customers. So, beware of that Seo agency in India who makes use of unethical or black-hat SEO marketing techniques for the promotion of your site. SEO or Search Engine Optimization process takes time and the best results are a combination of several factors like indexing, the creation of content, backlink creation, keywords research, on/off page optimization, white hat techniques etc.

While choosing an SEO Company in India, look-out for certain aspects and select that company who is well-aware about the latest trends in SEO and is ready to work with you as a dedicated partner to promote and improve your site ranking. The technical trends in the field of search engine keep changing and the only way to achieve success is to remain updated for better site performance optimization. One of the best way to check whether your chosen seo service provider can handle your project or not is to determine their ranking on the web to know committed they are towards optimization work, browsing portfolios and trying to connect to their previous clients will assist you in determining about their professionalism and expertise level.

Professional SEO agency in India work according to your budget and domain requirements and provide their clients with versatile packages so that whether you are a small business owner who is trying to make his presence felt in an online world or any big Fortune 500 companies can afford to experience the benefits of this highly-effective technology. The search engine optimization service providers just like the Ask & Relax offer customised online marketing plan for its clients.

If you wait longer to invest in SEO, search engines cannot categorise and rank your site for keywords which are extremely important for your business and your competitors will be way ahead in the virtual world. No two websites are same and you have to plan and implement a marketing strategy which works best for you. You can get big results on a small budget through effective content and stronger online contacts.

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Google Launches Ai Based Job Search Engine

Google has one’s again proved that it always plays a master stroke at the right time. A huge round of applaud for achieving this milestone. When the entire community of job seekers are pondering from pillar to post in the US and many parts of the world to get themselves a secured job, Google has tapped into an effective action launching its job search engines in the US.

 

Google Launches AI Based Job Search Engine – Google For Jobs
Google Launches AI Based Job Search Engine – Google For Jobs

 

This lets you virtually search for jobs almost on all major online platforms like LinkedIn, Monster, WayUp, Direct Employers, Career Builder, Facebook and many others. The complete job listings are found on Google’s company homepage.

The motto is to provide a better platform for all the job seekers check out jobs without going to multiple sites skipping over duplicate postings and irrelevant jobs. The announcement on Tuesday enlightens the market – incorporating a new feature into its search engine. Those who use Google in English on mobile and desktop devices will now be able to visualise the results immediately.

Job seekers who type “ jobs near me” or “IT jobs “, Google will fetch the details from all the job sites like Moster, LinkedIn, WayUp , Facebook and many others. Narrowing down results in its job search engines by title, categories, date of post and company type, Google even ensures to integrate high-end filters in future.

One’s you login to your Google account, you will be viewing the commute times with employers review and ratings. Through job hunting sites like LinkedIn, Google will provide the key for job searches to receive notifications turning on the alerts when any job gets highly available. With new capabilities, Google could be placed in competition with many popular search engines with millions of unique visitors each month.

With LinkedIn and WayUp, suggesting positions based on the experience list in user’s profile, Google’s search engine may work for creating new positions with a new challenge to match up the searcher’s experience. Infusing advanced artificial intelligence and machine learning capabilities, Google collaborates with many job matching industries to make a perfect match for employees and employers.

Mostly desperate job seekers get on to any sort of job without making a deep research on the background check of companies. This usually pulls them down to problems like a sudden closing of startups due to insufficient funding, frequent hurdles in maintaining a consistency in salaries, non-registered companies and above all a sense of job insecurities.  With Google’s job search engine, you could find employers ratings and reviews along with a profound job description from sites such as Glassdoor and LinkedIn.

Google at I/O mentioned of using machine learning to organise and automatically sort data clustering similar jobs. The major advantages catered through this technology are that Google promises to eradicate duplicate postings and provide relevant job listings in one platform.

This feature brings benefits for employers with job content:

  • You get a prominent place where your postings are eligible to be displayed in new job search feature of Google highlighting your logo, reviews and ratings.
  • It’s very obvious that every employer looks in for a highly motivated applicant. Getting an option to filter by various criteria like location, job title – employer is more likely to get job seekers who are looking for the exact jobs.
  • The will be increased chances of conversions allowing job seekers to interact with your postings and click through your site with a new avenue.

SO HOW TO GET YOUR JOB LISTING ON GOOGLE

There are two steps involved:

  • Place your job listings with Job Posting structured data
  • With < last mode > date, submit a sitemap or RSS or Atom Feed

In case there are around 100,000 job postings or more than 10,000 changes/day, you can express interest to use High Change Rate Feature. Enriched search results is a category of enhanced class search result which is a more interactive forum created by Google Search support team.

Implementing enriched search caters to rich results that extend with the addition of new properties. Google’s search ranking algorithm drives enriched search engine adding the correct structured data to your page. Google For Jobs is driven by Cloud Jobs API, which allows access to search and machine learning algorithm developed by Google.

Now how does it execute this whole process?

Applicant tracking system, company career websites, staffing agencies etc are some of the features allowed serving relevant job openings to the job seekers. Potential recruits pivot round shorter commute time. As per report suggested by ManPower Group, around 46% employers in the US are facing talent shortage and filling the job opening for the right candidates.

A set of guidelines is provided by Google for all the job providers to notice the job openings in Google’s job search engine. This helps to figure out a detailed process of how employers can make the visibility of their postings to the audience.

One can filter jobs based on industry and location as posted by the employer. Once a query is received, you can turn on the notification to match the personalised query. I would like to quote Nick Zakrasek, Google’s product manager who said, “Finding a job is like Dating”.

Google has created a framework to remove all the duplicate listing with its machine learning trained algorithm and categorically placing them. In case you come across a relevant job, Google will redirect you to the actual job site to initiate the application process. This will act as a credit for just job sites to share all the prolific details in their listings for job seekers. It is very clear that Google doesn’t plan to filter jobs based on what is already in the database. It is in no way directly competing with other job sites.

Conal Thompson CTO Monster.com told that Google job search engine product aligns with the core strategy allowing candidates to explore jobs across the globe and refine the search criteria meeting their unique needs. Certainly, there will be some mirage seen in the form of challenges for many job posting sites driven by SEO.But, surely with Google job search engine, a wide scope of expansion for job seekers and employers will take a leap.

Resisting the temptation to bring in an effective action on the revenue source, Google has used the AI-equipped search engine that will link to the site with the exact job description. Indeed, Google has taken a step ahead to create a new evolution with technology reforming the process of job search at its best which is going to transform the competitive landscapes for job sites.

Why Hashtag to be taken up as an important part in Digital?

Hash tag uses

# Readthestory

If you’re a bit technoprobe, you must have come across plenty of Hashtag in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.

Let’s get on with the history of Hashtag

Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.

Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.

Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.

Relevancy

Don’t wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, it’s a nice bounce.

Not always to tie-up with your company or product, but it should sum up your brand’s value. But certainly, give it a thought ones and then go for it in your tweets or updates.

If you are a marketer, never ignore the thought of Hashtag, these may help you:

  • Increase your content reach
  • Amplify your brand
  • Hit your target audience
  • Boost your SEO campaign

Hijack the hashtag is a tricky move, but if you give some effort and time the pay-off could be outstanding.

Hashtag Wins

Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.

Exam Preparation

Before launching setback for all the eventualities within reason. Success isn’t guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.

Sell your hashtag idea as a marketing campaign.

Interaction

It responds to maintain and build engagement. Read your brand ambassadors and engage them.

Dealing with pesky trolls

It’s hard to please anyone, still, you can try to draw lines from the personal experience:

A piece of advice from kitty of Ask & Relax Pick your battles wisely Positive responses will normally weigh higher than negative one’s Never lower yourself.

If you can’t stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.

Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the sky’s the limit.

Seo Updates And Changes From Google 2017

SEO UPDATES AND CHANGES FROM GOOGLE 2017

Getting hyped, dynamic and influential the digital world has moved beyond spheres than ever before being more focused and competitive. Your end goal is always to achieve high search engine rankings and to maintain them you certainly need to grip tight the latest SEO updates. This initial move is going to keep the SEO fast forward in the long run.

The search algorithm updates that are received is directly proportional to SEO updates.  Google being the pioneer in search marketing, has introduced new changes in its algorithm which are the vital factor to enhance optimization of your website.For this website, the admin needs to have a thorough understanding of all the latest search algorithm updates and procedures to optimize the website and ensure better DA and high rankings in SERP.

GOOGLE HUMMINGBIRD UPDATE

This is the main Google’s new search engine algorithm that plays a significant role in deciding the ranking of websites. The biggest change was capable of eyeing the mobile marketing with the explosion of smartphones in recent years. Application of meaning, use of knowledge Graph facts, recognition of keyword stuffing with effective long tail keywords are some of the SEO updates brought by HummingBird.

GOOGLE PENGIUN UPDTAES

Propelling to catch the spams in websites, this is by far the aimed at decreasing the search engine rankings that violate the Webmaster’s Guidelines and artificially increase the ranking by the use of black hat SEO techniques buying links through some wrong practice.

GOOGLE PANDA UPDATES

A powerful search filter implies to stop sites with low content qualities being quite effective in the ranking of entire sites or specific section rather than individual pages on the site. Few SEO updates on the same go by No Multiple Pages with same keywords, Discard Autogenerated Content, No pages with 1-2 paragraphs of text only, New Content getting away with scrapped one and finally get away with Outbound links with used keywords.

GOOGLE PIGEON UPDATES

More valuable, significant and exact local search results are attached more closely through Google Pigeon. Affecting the search results in Google Maps based on user location and the local directory is all done through Google Pigeon, whose main purpose is to preference to local SERPS which is extremely beneficial for business. The location being the priority, Never over Optimize the website and consider the value of strong domains are some of the SEO Updates in Google Pigeon.

GOOGLE MOBILE FRIENDLY UPDATE

An ideal approach to consider your site pages is made friendlier by utilizing the Mobile-Friendly Test Tool.With the latest Google Mobile-Friendly SEO updates it has API access now, pick desktop over AMP page for the mobile version, begins with mobile indexing and says page speed ranking factors to be used in mobile page speed for mobile sites.

One’s you get along with all these updates we shall cater you with many more bulletins from Google to accelerate the growth of your business.

Professional SEO Company In India-Ask and Relax

SEO Process for Website by Ask and Relax

Ask & Relax, the leading IT solution provider company in India offer customized online marketing plan for its clients. No matter what your budget or domain is, our versatile packages and dedication to offering nothing but the best has helped us in establishing our self as a leading SEO company in India.

As the numbers of websites are increasing, and competition is getting tough on the internet, the demand of skilled and professional digital marketing experts is gaining prominence. People spend thousands in designing a perfect website, but your website is not going to promote it, or one day people will wake up and they will get to know that there is a website that could serve their purpose. For that you have to put the effort and investing in online marketing is one of the best ways to make your website recognizable. Connect with a professional SEO company in India and learn how SEO services could benefit your online presence.

Connect with Ask & relax, the agency offers professional and result oriented digital marketing service especially SEO. The importance of search engine optimization is well known. It has the potential to bring any website to the top in SERP. Though there are various search engine optimization providers, but finding a right one is still a tough task. The way to SEO is difficult, one wrong move and your website are on the verge of downfall. Search engine giant like Google penalizes a website for gray marketing technique. The purpose of the search engine is to promote natural result so that the user can enjoy a better result. The success of SEO depends on several factors. It is the combination of several activities such as link building, content creation, indexing and much more.

Choose a partner who is well aware I latest trend as well as a basic task of the SEO. The trend of the search engine keeps changing and the only way to survive the latest updates is to give strength to the website with basic services and optimize the performance with the latest trend. Combine the SEO with SMO and harness the full potential of the digital marketing platform.

One of the best ways to determine whether the agency is suitable for the job or not, check their website and its ranking in the search engine, this will give you an idea about their dedication and commitment. Browsing portfolio and connecting with the old client will also help in determining their expertise and professionalism. It is important to work with someone who understands the significance of the search engine optimization and put their best effort. Though no one can guarantee the result, but right plan and right execution ensure that the website will perform well in a long run.

It is not a one-time investment, but it requires constant work, choose a partner who offers customized plans at an affordable price. Compare the plans, features, and services offered by the SEO service provider and find your marketing partner wisely.

There are many agencies that promise to deliver top position in a limited time, but most of the agency never shares their plan. They provide instant result using unethical or black-hat SEO techniques, such short-term goal can be damaging for the future of your website.

Optimize your website with SEO services and make your website visible in the search engine result page.

How To Choose A Reliable SEO Company In India?

Best_SEO_Company_in_India_Ask_and_Relax

Make your website search engine friendly with well-designed online marketing strategy. Connect with Ask & Relax, one of the leading SEO Company in India and learn about our comprehensive SEO packages. Choose your customized package and put your website on the right track. Request a quote and learn how executives can support and promote your online presence.

Despite millions of SEO services provider, it is still hard to find a right SEO company in India that not only understand the intricacies of seo, its latest trend and its relation with client’s niche but knows how to deliver the promised results. It won’t be wrong to say that finding and hiring a right agency for seo purpose can make your online business. On the contrary, working with someone who is unsure about their vision and mission could easily pave the way of struggle for your business. If you are searching seo service provider online, then considering the search engine ranking and online reputation of the service provider can make your task a bit easier.

Make a list of selected companies, and request a quote online. Though it is hard to provide detailed information at first instance, but the quotation will cover the estimated budget and type of services that the company will offer to you, this will further help you in narrowing down the search. Now you can connect with their executive on one on one basis to discuss the project details and learn about the customized plans. There is no set formula of success in seo, and the uniqueness of each business and their purpose makes it essential to customize the plan accordingly.

The success of seo depends on many factors and one cannot deny the role of the latest tools in making any seo plan more result –oriented. Ask the team about their acquaintance with popular seo tools and how they use the latest available tools and information making the plan more beneficial and result oriented for the clients.

A good seo team will always put emphasis on smooth communication. The communication in terms of designing the plan, executing the strategy and sharing the result from time to time in order to inform the client with the latest happening. They also provide 24*7 support system, so that you can easily turn towards them to make necessary changes in the plan or to make any change in the website.

The well-designed team is a must for successful SEO. The seo task is vast and to implement seo in full fledge one need the support of various executives who specialize in various tasks such as link building, content promotion, on-page task, off-page tasks, analytic analysis and so on. Ask your service provider how they will manage the task. This will give you a clear idea about their strength and seriousness.

You are going to spend your precious time and money on your business, make sure you have selected someone who understands their responsibility and attempt their best to provide the result.

With agencies like Ask and Relax it becomes possible to find a reliable seo partners for your online business. Our experience, expertise and professionals have made us one of the most popular names. We ask our clients to browse our portfolio to get the better idea about our expertise and strength. This will surely help your website performing better and in exploring the potential of the online platform for the benefit of the business.