Category Archives: online marketing

Google Launches Ai Based Job Search Engine

Google has one’s again proved that it always plays a master stroke at the right time. A huge round of applaud for achieving this milestone. When the entire community of job seekers are pondering from pillar to post in the US and many parts of the world to get themselves a secured job, Google has tapped into an effective action launching its job search engines in the US.

 

Google Launches AI Based Job Search Engine – Google For Jobs
Google Launches AI Based Job Search Engine – Google For Jobs

 

This lets you virtually search for jobs almost on all major online platforms like LinkedIn, Monster, WayUp, Direct Employers, Career Builder, Facebook and many others. The complete job listings are found on Google’s company homepage.

The motto is to provide a better platform for all the job seekers check out jobs without going to multiple sites skipping over duplicate postings and irrelevant jobs. The announcement on Tuesday enlightens the market – incorporating a new feature into its search engine. Those who use Google in English on mobile and desktop devices will now be able to visualise the results immediately.

Job seekers who type “ jobs near me” or “IT jobs “, Google will fetch the details from all the job sites like Moster, LinkedIn, WayUp , Facebook and many others. Narrowing down results in its job search engines by title, categories, date of post and company type, Google even ensures to integrate high-end filters in future.

One’s you login to your Google account, you will be viewing the commute times with employers review and ratings. Through job hunting sites like LinkedIn, Google will provide the key for job searches to receive notifications turning on the alerts when any job gets highly available. With new capabilities, Google could be placed in competition with many popular search engines with millions of unique visitors each month.

With LinkedIn and WayUp, suggesting positions based on the experience list in user’s profile, Google’s search engine may work for creating new positions with a new challenge to match up the searcher’s experience. Infusing advanced artificial intelligence and machine learning capabilities, Google collaborates with many job matching industries to make a perfect match for employees and employers.

Mostly desperate job seekers get on to any sort of job without making a deep research on the background check of companies. This usually pulls them down to problems like a sudden closing of startups due to insufficient funding, frequent hurdles in maintaining a consistency in salaries, non-registered companies and above all a sense of job insecurities.  With Google’s job search engine, you could find employers ratings and reviews along with a profound job description from sites such as Glassdoor and LinkedIn.

Google at I/O mentioned of using machine learning to organise and automatically sort data clustering similar jobs. The major advantages catered through this technology are that Google promises to eradicate duplicate postings and provide relevant job listings in one platform.

This feature brings benefits for employers with job content:

  • You get a prominent place where your postings are eligible to be displayed in new job search feature of Google highlighting your logo, reviews and ratings.
  • It’s very obvious that every employer looks in for a highly motivated applicant. Getting an option to filter by various criteria like location, job title – employer is more likely to get job seekers who are looking for the exact jobs.
  • The will be increased chances of conversions allowing job seekers to interact with your postings and click through your site with a new avenue.

SO HOW TO GET YOUR JOB LISTING ON GOOGLE

There are two steps involved:

  • Place your job listings with Job Posting structured data
  • With < last mode > date, submit a sitemap or RSS or Atom Feed

In case there are around 100,000 job postings or more than 10,000 changes/day, you can express interest to use High Change Rate Feature. Enriched search results is a category of enhanced class search result which is a more interactive forum created by Google Search support team.

Implementing enriched search caters to rich results that extend with the addition of new properties. Google’s search ranking algorithm drives enriched search engine adding the correct structured data to your page. Google For Jobs is driven by Cloud Jobs API, which allows access to search and machine learning algorithm developed by Google.

Now how does it execute this whole process?

Applicant tracking system, company career websites, staffing agencies etc are some of the features allowed serving relevant job openings to the job seekers. Potential recruits pivot round shorter commute time. As per report suggested by ManPower Group, around 46% employers in the US are facing talent shortage and filling the job opening for the right candidates.

A set of guidelines is provided by Google for all the job providers to notice the job openings in Google’s job search engine. This helps to figure out a detailed process of how employers can make the visibility of their postings to the audience.

One can filter jobs based on industry and location as posted by the employer. Once a query is received, you can turn on the notification to match the personalised query. I would like to quote Nick Zakrasek, Google’s product manager who said, “Finding a job is like Dating”.

Google has created a framework to remove all the duplicate listing with its machine learning trained algorithm and categorically placing them. In case you come across a relevant job, Google will redirect you to the actual job site to initiate the application process. This will act as a credit for just job sites to share all the prolific details in their listings for job seekers. It is very clear that Google doesn’t plan to filter jobs based on what is already in the database. It is in no way directly competing with other job sites.

Conal Thompson CTO Monster.com told that Google job search engine product aligns with the core strategy allowing candidates to explore jobs across the globe and refine the search criteria meeting their unique needs. Certainly, there will be some mirage seen in the form of challenges for many job posting sites driven by SEO.But, surely with Google job search engine, a wide scope of expansion for job seekers and employers will take a leap.

Resisting the temptation to bring in an effective action on the revenue source, Google has used the AI-equipped search engine that will link to the site with the exact job description. Indeed, Google has taken a step ahead to create a new evolution with technology reforming the process of job search at its best which is going to transform the competitive landscapes for job sites.

Facebook Chatbots Discovers a New Machine Language

Unexpected discovery from the social media giant, Facebook in creating its own language. The researchers from Facebook Artificial Intelligence Research Lab have taken a step towards profound and prolific approach trying to improve chatbots. The boats are known as “dialogue agents” who were creating their own language.

 

Facebook Chatbots
Facebook Chatbots

 

To strengthen their conversational skills, the dialogue agents were allowed to converse freely using the machine learning algorithm. Suddenly, the boats diverged their way from scripted norms and started communicating in a completely different language without human input. Now just imagine the evolution of such vertical from Artificial Intelligence, when given a scope can deviate from its circumference and create something new.

To take an attempt to converse better than human chatbots took a step further and executed better than human creating something phenomenal. Well, this doesn’t end here.

Researchers have discovered that these bots are an incredibly crafty negotiator. Relying on machine learning and advanced technologies, the bots have taken an attempt to improve the results of negotiations. With the passage of time, bots began feigning interest with their skills in one of the item “sacrifice” at the later stage as a faux compromise.

The discovery made by Facebook has given the ability to the bots to negotiate and make compromises. During the execution of this process, it was noticed that bots made a divergence in human language forcing them to alter their model.  When two boys were allowed to have a conversation using machine learning to iterate strategies led those bots to communicate in their own language.

Google Translate” service showed the similar scenario using its own language to translate with. New Scientist’s SamWong quoted on this whole idea, “using neural network the online translational tool recently started translating between most popular languages – as a matter of fact, the system has transformed into such an intelligent one that it can execute this for any language pairs on which it has been trained explicitly.

Initially, it was believed that bots have their own limitation to carry out the complex conversation. Prior to the latest invention by Facebook, it is now clear that they are not only capable of estimating and negotiating over an item but can also use deception to break through a deal.

This is not a singular level invention but a huge leap forward for AI.

Earlier, Facebook had released a platform that could combine different advances in artificial intelligence and articulate a lot more on machines. ParlAI, a framework which is built on conversational AI systems combining different approaches of machine dialogues. Having integrated into Amazon’s Mechanical Turk, this system has a team of researchers who ask the humans to help train their dialogue system as a vital means to develop the smarter conversational agents. Artificial Intelligence holds a firm grip in creating a machine has the capability of decent conversation tapping on learning and common-sense knowledge. a better dialogue system could have myriad commercial application. The tools help social network allow outside developers perform useful tasks building chatbots on their platform. Using its own conversational assistant called “M”, Facebook has poured immense resource which is tested by a group of selected users. From a large data test platform like this, the community will gain benefits. Hence this should be welcomed by anyone working on natural language understanding.

With all these working on a new structure of accidental language discovery in chatbots, Facebook hasn’t just created a breakthrough but also helped to enable technology in a more refined way. New machine learning approaches such as reinforcement are also been experimented witnessing the fact that it could also help mimic the ways animal learn through positive feedback.

The social media giant was experimenting to teach chatbots the way to negotiate with each other and suddenly they stumbled upon something unusual where they found the chatbots imitating human speech spontaneously. This provides a glimpse of how the chatbots could communicate independently of humans in future. A brand new language was used without any inputs from supervisors to communicate instead of the conventional human speech.

Although the new language was more efficient for communicating between two bots, yet it couldn’t achieve the task. Thus the expert programmers altered the way to complete their negotiating training.  The hypothesis of the invention of artificial superintelligence will trigger the technological growth giving a fruitful outcome confronting a change in human civilisation.

There is a lot to go with the mysteries of machine learning and its deep understanding. This evaluates the output feeding a neural net with a massive meal of data.  Even for experts designing the system, it is understood that ideally, machines have the capability to create their own language highlights. Matching this thought the Facebook team got fired up to create this new machine language invention from chatbots. The reasoning strategies and diverse utterance from human language explore a new platform of the invention in near future.

Talk about any customer service industries using common keywords to answer the inquiries of ‘FAQ’, the chatbots are highly effective and widespread. These bots often have a limited run time span prior to any requests getting too complex. Chatbot Technology is something in which Facebook has been investing a lot, following which many large organisations are also in the pipeline. Sometimes the bots can also turn out to be sneaky. However, Facebook has enabled these bots to estimate the value of the item and infer how much that is worth for the party.

Sometimes people walk away without any deal, sometimes new agents hold on for longer conversations accepting deals less quickly. Adding to this, the new chatbot models in this experiment will certainly negotiate in their own language better in conversation than human achieving successful outcomes.

Why Hashtag to be taken up as an important part in Digital?

Hash tag uses

# Readthestory

If you’re a bit technoprobe, you must have come across plenty of Hashtag in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.

Let’s get on with the history of Hashtag

Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.

Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.

Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.

Relevancy

Don’t wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, it’s a nice bounce.

Not always to tie-up with your company or product, but it should sum up your brand’s value. But certainly, give it a thought ones and then go for it in your tweets or updates.

If you are a marketer, never ignore the thought of Hashtag, these may help you:

  • Increase your content reach
  • Amplify your brand
  • Hit your target audience
  • Boost your SEO campaign

Hijack the hashtag is a tricky move, but if you give some effort and time the pay-off could be outstanding.

Hashtag Wins

Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.

Exam Preparation

Before launching setback for all the eventualities within reason. Success isn’t guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.

Sell your hashtag idea as a marketing campaign.

Interaction

It responds to maintain and build engagement. Read your brand ambassadors and engage them.

Dealing with pesky trolls

It’s hard to please anyone, still, you can try to draw lines from the personal experience:

A piece of advice from kitty of Ask & Relax Pick your battles wisely Positive responses will normally weigh higher than negative one’s Never lower yourself.

If you can’t stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.

Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the sky’s the limit.

Professional SEO Company In India-Ask and Relax

SEO Process for Website by Ask and Relax

Ask & Relax, the leading IT solution provider company in India offer customized online marketing plan for its clients. No matter what your budget or domain is, our versatile packages and dedication to offering nothing but the best has helped us in establishing our self as a leading SEO company in India.

As the numbers of websites are increasing, and competition is getting tough on the internet, the demand of skilled and professional digital marketing experts is gaining prominence. People spend thousands in designing a perfect website, but your website is not going to promote it, or one day people will wake up and they will get to know that there is a website that could serve their purpose. For that you have to put the effort and investing in online marketing is one of the best ways to make your website recognizable. Connect with a professional SEO company in India and learn how SEO services could benefit your online presence.

Connect with Ask & relax, the agency offers professional and result oriented digital marketing service especially SEO. The importance of search engine optimization is well known. It has the potential to bring any website to the top in SERP. Though there are various search engine optimization providers, but finding a right one is still a tough task. The way to SEO is difficult, one wrong move and your website are on the verge of downfall. Search engine giant like Google penalizes a website for gray marketing technique. The purpose of the search engine is to promote natural result so that the user can enjoy a better result. The success of SEO depends on several factors. It is the combination of several activities such as link building, content creation, indexing and much more.

Choose a partner who is well aware I latest trend as well as a basic task of the SEO. The trend of the search engine keeps changing and the only way to survive the latest updates is to give strength to the website with basic services and optimize the performance with the latest trend. Combine the SEO with SMO and harness the full potential of the digital marketing platform.

One of the best ways to determine whether the agency is suitable for the job or not, check their website and its ranking in the search engine, this will give you an idea about their dedication and commitment. Browsing portfolio and connecting with the old client will also help in determining their expertise and professionalism. It is important to work with someone who understands the significance of the search engine optimization and put their best effort. Though no one can guarantee the result, but right plan and right execution ensure that the website will perform well in a long run.

It is not a one-time investment, but it requires constant work, choose a partner who offers customized plans at an affordable price. Compare the plans, features, and services offered by the SEO service provider and find your marketing partner wisely.

There are many agencies that promise to deliver top position in a limited time, but most of the agency never shares their plan. They provide instant result using unethical or black-hat SEO techniques, such short-term goal can be damaging for the future of your website.

Optimize your website with SEO services and make your website visible in the search engine result page.

Say Wow To Fun In Digital With The Marketer

No truth , then it isn’t funny. No idea about what you call it, but we name it ‘Work’. All those cat videos, digging minds on bad puns, pen down the snarky engenders are the greatest aspects of a marketer rightly goofing off. It’s an amazing fun working in a digital agency sharing funny tales from Monday blues to  Friday Nights fetching some laughter to your day.

The Hilarious Marketing:

Reviewing the content calendar for Facebook, you get a call from the client and words go as:

“ Well, everything is pretty good, but why do you post on Saturdays and Sundays. Isn’t Facebook closed on these days?”( And you are done with it. If such was the case our life would have been easier Sir;)

Come up with the Mobile App

You get a call:

Tring Tring

“Hello Prateek! I want you to develop a Mobile App for me”

“Surely. Give us the brief,Sir”

“ Very Short .Guess next to Instagram”

Custom Page

Finally, Its occasion time and you land up with campaigns.

“ I want as people browse in Facebook Page they would see fireworks/colors on my page and our Brand should be highlighted”

( What an opportunity Facebook is missing, isn’t it?)

Every marketer has this challenge which sometimes turns out to be frustrating, even- cut the crap expectation, crazy demands, Drizzy changes anytime heading towards you.

director_s art

Scratch your head and just cling on to the director’s art as to why he hasn’t confined to any emotions.

Campaign idea

Now refer to this image and think isn’t it true? This is the digital cry that many financial Institution has rushed in blindly with no real strategy to speak of.

REBRANDING

Many call it “brand establishment”, giving a new paint coat to their brand without changing consumer feelings and expectations of their brands.

METRICS

Marketing Program

5000 LIKES AND 50% INCREASE IN NEW VISITORS TO YOUR WEBSITE

But the big fat burning question: “ What was the impact of our bottom line?”

Basically, it’s the data we choose or persuade the audience to buy into whatever we want them to believe.

Clearly, these things connect with each other since its all about those who count and those who can’t. Thus, grab a cuppa, sit back and enjoy some of these odd funny notes on marketing which is driving people crazy.

Share your stuff and let me know What’s made you laugh today?

Seo Company In India Is The Driven Tool To Get Traffic

As the trend of online marketing is growing rapidly in India the demand of SEO service providers has also increased. Choose your SEO Company in India, wisely and put your website on a right track.  Firms like Ask & Relax in Bhopal could be a good choice for you. The firm offers a comprehensive package, 24*7 support and professional service at an affordable price.  The personal attention and customized plan for each website are the USP of the firm. 

SEO Company in India
SEO Company in India – Ask and Relax

Many business owners do not able to understand what SEO Campaign can do for their business. Most people search online or an internet to make their purchase decision. In fact, today, users are searching for goods and service through their mobiles and tablets from anywhere and at any time. In order to achieve high returns and brand building no business owners can afford to skip the e-commerce potential or doubt on search engine capabilities.

Search Engine Optimization services help small or big business houses to acquire a top ranking in search engine listings and make your website visible to millions of potential customers. Ask and Relax undertakes all SEO functions like keywords research, on-page and off-page optimization of the website, link building, content and analysis of the keywords to help clients in achieving a good and strategically optimized marketing campaign.

There are a number of benefits of using Seo Services provided by the professional Company to help your business to achieve new heights in online marketing and have top ranking in search engines listings. These services are customizable and cost- effective solutions to provide the maximum advantage to the business owners in selling their products and services online. The various kinds of services which are offered under the SEO Services umbrella are-Link building, copy-writing, Internet marketing, Website redesigning, Social media optimization, Email campaigns, Brand management and much more.

Online marketing services such as SEO must be performed by an experienced agency in India who takes care of the need of the clients before planning and implementing any Campaigns. Service like copy-writing takes care of the content in the client’s website, blogs, and articles to make sure that the content is optimized by the use of appropriate keywords and user-friendly. Informative content helps in creating back-links since visitors would like to share useful content on social media platforms with their friends and families.

Internet marketing experts helps clients in exploring and taking advantages of new and upcoming advertising opportunities for image building of the business. The Internet or Online Marketing services like pay-per-click, email campaigns, click-through-ads, banner advertising are becoming important and quite popular these days to grab the attention of target traffic in the complex world of Search Engine Optimization.

From children to adult, at present, everyone spends at least 5-10 minutes on social media platforms like Facebook and Twitter. This has given rise to Social Media Optimization services. Seo agency tries to keep this factor in mind while working with websites and they prefer to develop social media buttons while performing website redesigning or website development for the users for easy sharing of website content.

It does not take any expert to realize that through an effective marketing campaign developed by professional Company in India your website visibility and rankings in major search engines like Google, Yahoo, and Bing is bound to attract large internet traffic. Increased traffic will result in high conversion rate and this, in turn, will result in huge revenue for the e-commerce business owners.

How to find a professional SEO company in India?

digital-marketing-company

Are you looking for the SEO Company in India for result oriented services? Connect with Ask and relax, the SEO agency of Bhopal is well aware of all the marketing trends and tactics and could put your website on the right track. Our Organic SEO methods ensure that the clients earn a higher ROI.

Don’t let your online business dies a slow death. Empower your online presence with an effective digital marketing plan and for that, you need to consult a digital marketing company, Bhopal. Every day, millions and millions are websites is launched, but unfortunately, a big number of them fail to mark their presence on the internet. There are many so-called SEO experts who make promises like millions of visitors in a day or top position just in 15 days, beware of such self-acclaimed experts. As these experts will harm your reputation.

The process of website optimization is not pre-set, but it demands personal attention and customized approach for understanding the need of the business, the expectation of the end-users and the trend of the online marketing. Find someone who is well-aware of their responsibility and put their best efforts to yield the result.

Despite millions of professional firms, there are few agencies that offer comprehensives and customized plans. Don’t let fall prey of advertising, instead choose your SEO company in India smartly. Make a list of ‘Must have’ factors, compare few agencies on the basis of the SEO services and hire the right one.

Experience: The online marketing platform is dynamic; it keeps changing its dimensions. One cannot rely on the same plan to deliver results for all the projects. But at the same time, one cannot deny the role of experience in measuring the changing trend of the virtual world. When you have a team of expert and experienced online marketing professionals to manage your website, you know you can cushion your website with the unexpected algorithm changes announced by the search engines. Don’t let your website perish due to the lack of intelligent marketing, instead, work with someone who safeguards you from all the changing trends.

The diversity of the portfolio: The richness of the portfolio and the success of the projects tells a lot about the level of commitment and expertise of the service provider. You can connect with the old clients to learn about their work method. Browsing their portfolio will also give you an idea whether they have managed projects similar to yours, or  they are new to such challenges. The optimization service demand time and money, make sure you have invested your resources at the right place.

Updated knowledge and skills: The trend of online marketing, search engines as well as the expectation of the market and users keeps changing. There is no set formula for success, but to succeed in search engine optimization service one must equip themselves with the latest knowledge and trend of the search engine optimization. There are various tools that are used to analyze the market, current trends and competitors, find someone who uses the latest methods to explore the different avenues of SEO and ensure that your website performs well for the competitive keywords in the major search engine.

On-time report generation: A good and professional firm pays emphasis on sharing a regular update of the work. It helps the client in assessing the current status of the project and at the same time, the reports are used by the SEO executives to measure the results. It is the report that helps in deciding what changes should be implemented in order to achieve the desired result.

Team support: Executing an SEO plan successfully demand full support of an expert team. There are various tasks that need to be done. A good team includes content writer, executive, link builders, analyst, report expert. Choose an SEO agency which has an efficient team to execute the well-designed plan, only then your search engine optimization plan will deliver results.

Now the most important task is how to search for the right agency. Exploring the internet could help you in landing up at the right place. A company that can optimize its website for the competitive keyword would definitely give you a hope of a better result.  Browse their services and packages or request a personal quote for your website. All these small steps will help you in filtering your search and selecting the right one.

A SEO Company for the best SEO Services in India

Business owners these days are all concerned with the popularity and exposure of their business on the online platform as it has became extremely crucial for a business to stay in customers’ notice all the time. It has been seen that merely creating a website for your business does not yield any profit to your business as until your website is shown by the search engine in the search result list, customers are not going to know that you even exist. Thus, the search engine optimization comes into the picture.

Seo_Company_in_India

SEO as it is generally known, or Search Engine Optimization is a combination of various strategies and techniques which facilitate in increasing the traffic number of visitors to a particular website by attaining a high ranking in the search engine result page. To put it simply,, when you type a search term on a search engine like Google, you see a number of results in the form of a list on a number of pages. The name of the website that appear at the top are the best  SEO optimized websites and most of the time, users click on the top results of the page only. The results that appear on second page onwards are have the least chance of being visited by the viewers, and thus get least or no traffic to their website. These websites are performing poorly because they are not SEO optimized. So, in order to SEO optimize your website, you can take the help of any SEO company in India, which is providing SEO services at reasonable costs.

SEO is a meticulously learned process that becomes stronger with experience and practice and only then it can yield good results. Whatever results are achieved can be easily quantified in the sense way that the number of people visiting a website would surely go up after optimizing the website. A number of technicalities and methods are engaged in optimizing a website. Different search engines have their own algorithm according to which they rank the websites. Therefore, a good SEO agency must have enough knowledge about the algorithms followed by these search engines and should be able to apply them strategically so that improved results are  delivered to the clients.

Moreover, if the content on your website is not updates on a regular basis, this can be just a one-time action. The best alternative if you plan to optimize your website is to hire a freelancer who knows his/her job. It is amazing to see how many talents are moving onto freelancing due to the growing awareness about work life balance. People prefer to work as per their convenience and have enough free-time to enjoy their life rather than slogging long hours in the confinement of an office and end up having no work life balance at all.

Ask and Relax Info Network Pvt. Ltd. is Bhopal based digital marketing company, which provides excellent SEO services to variety of businesses for helping them achieve a strong online brand identity and fetching higher number of visitors to the website. The experienced and talented SEO professionals at Ask and Relax are expert in creating efficient SEO campaigns that brings sure shot and improved results for the client’s website in a short period of time. The on-page, off-page SEO, PPC campaigns, and social media marketing are some of the strongest domains of this company where they provide the best results and thus, it is on its way to become the best SEO company in India at central region.

Why Should you have a Definite Plan for Your SEO Success

seo company in bhopal

It has been noticed that most of the businesses doing digital marketing do not plan or strategize their online marketing strategy and thus don’t get any noticeable benefit out of their online advertising campaigns. In fact their online marketing strategies are devoid of any clear goals or objectives. When their businesses don’t get any benefit, they end up criticizing the whole idea of going for digital marketing of their business. Many SEO companies in Bhopal have reported the same kind of trouble they are facing in their SEO campaigns.

It is a known fact that digital marketing world and the SEO strategies keep on changing and with that, digital marketers have to change the style of planning their SEO campaigns. Luckily, there are some established models and methods for digital marketing planning. Read on to know one of such methods used with large and small customers to boost the SEO strategy and improve results of digital marketing campaigns.

PRACE is a mnemonic that maps to buyer lifecycle, which stands for:

Reach
Act
Convert
Engage

Reach. Increase your reach to your customers on all kinds of online platforms like social media, search engines, blogs and other relevant websites. You can reach your customers through SEO and PPC campaigns. Consumers can be reached on social networks through content, images and graphics. Also, they can be reached through publishing strong and original blog posts and articles on popular blog sites.

Act. Act is lead generation, the process of influencing website viewers to take the subsequent step and stay in contact. This may consist of soft goals like downloading a white paper or signing up for a newsletter. A majority of website visitors to business websites don’t communicate. Therefore, it’s very important to properly review. Hence to emphasize on increasing your communication with the target customers, you need some something like Google analytics, which is an excellent tool for tracking goals so that you can analyze the performance of your strategy and can tweak it accordingly.

Convert: However small, this is the significant step, and for itself is mentioned discretely. This is a sale or relevant sales lead. Your main objective! This is the point where we begin our relationship with a consumer. And, for a SEO company in Bhopal, even the smallest lead conversion is considered a big step towards SEO success.

Engage.  In this step, you will have to construct the initial exchange and build a long-term association with your consumer. You want to vend other services. You want to hold on to that customer over the long period of time. You want to keep that customer happy and increase the lifetime worth of that consumer. You also want to create encouragement and ensure that your happy customers become part of your marketing strategy through reviews, comments, shares and referrals.

I hope that following this four step planning process in your SEO Companies in India as well as in other countries, you’ll be able to run a successful SEO campaign.

5 proven ways for small business promotion during holiday season

business promotionIt’s the holiday season again! Everyone is in the mood to enjoy the celebrations and parties of Christmas and New Year. Although it’s the time of celebration for everyone, but for small business owners, it is the time to make the most of their business. For them, it is the time when businesses like hotels, pubs, confectioneries, drinks, decorations, travels, and many more businesses like them are on their toes to attract more customers and make more profits.

If you are one of those business owners, who are looking for ways through which you can earn more business during this Christmas and New Year, follow these 5 proven ways through which you can really escalate your earnings.

  • PPC Marketing:

If you have your business website, then you can go for PPC (Pay per Click) Marketing. It is a kind of internet marketing in which advertisers pay a fee each time one of their ads is clicked.   It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

  • Social Media Marketing:

This is one of the most effective medium of online marketing when it comes to increase your brand awareness and popularity. During the holiday season, you can promote your business by connecting it to the Christmas and New Celebrations. Utilizing attractive picture and video creatives, you can also advertise offers and discounts you are offering. Facebook, Twitter, Instagram, etc. are some of the most popular social media platforms where you can successfully promote your business and earn good revenue out of it.

  • WhatsApp Marketing:

We all know that almost everyone having a mobile with an internet connection is using the chat application WhatsApp. Even people who are not active on social media are seen active on WhatsApp. So, marketing your business with catchy holiday lines linked with your products and services a direct and sure shot way to deliver your message to your potential customers.

  • Email Marketing:

Another way to convey your business and offers to your customers is Email marketing. Email marketing is fast and easy way to reach your customers in a short time. Bulk mailing is an option where you can send hundreds of emails to your potential customers. You can tell them about your business and how you are different and what special discounts you are offering.

  • Mobile Marketing:

Send promotional messages to your customers, tell them what new you are offering and hhow much discount you are providing on m.obile . This is mobikle marketing. Add a link to your website in these messages. Then wait and watch, if your offers are exciting and your products are good, no one can keep your earning huge revenue by following these promotional tactics during this holiday season.

So don’t wait! Put your business for promotion and see the results coming. The one thing you need is your own business website. If you don’t have one, just Ask and Relax!