Category Archives: internet marketing

Why Hashtag to be taken up as an important part in Digital?

Hash tag uses

# Readthestory

If you’re a bit technoprobe, you must have come across plenty of Hashtag in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.

Let’s get on with the history of Hashtag

Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.

Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.

Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.

Relevancy

Don’t wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, it’s a nice bounce.

Not always to tie-up with your company or product, but it should sum up your brand’s value. But certainly, give it a thought ones and then go for it in your tweets or updates.

If you are a marketer, never ignore the thought of Hashtag, these may help you:

  • Increase your content reach
  • Amplify your brand
  • Hit your target audience
  • Boost your SEO campaign

Hijack the hashtag is a tricky move, but if you give some effort and time the pay-off could be outstanding.

Hashtag Wins

Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.

Exam Preparation

Before launching setback for all the eventualities within reason. Success isn’t guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.

Sell your hashtag idea as a marketing campaign.

Interaction

It responds to maintain and build engagement. Read your brand ambassadors and engage them.

Dealing with pesky trolls

It’s hard to please anyone, still, you can try to draw lines from the personal experience:

A piece of advice from kitty of Ask & Relax Pick your battles wisely Positive responses will normally weigh higher than negative one’s Never lower yourself.

If you can’t stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.

Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the sky’s the limit.

Professional SEO Company In India-Ask and Relax

SEO Process for Website by Ask and Relax

Ask & Relax, the leading IT solution provider company in India offer customized online marketing plan for its clients. No matter what your budget or domain is, our versatile packages and dedication to offering nothing but the best has helped us in establishing our self as a leading SEO company in India.

As the numbers of websites are increasing, and competition is getting tough on the internet, the demand of skilled and professional digital marketing experts is gaining prominence. People spend thousands in designing a perfect website, but your website is not going to promote it, or one day people will wake up and they will get to know that there is a website that could serve their purpose. For that you have to put the effort and investing in online marketing is one of the best ways to make your website recognizable. Connect with a professional SEO company in India and learn how SEO services could benefit your online presence.

Connect with Ask & relax, the agency offers professional and result oriented digital marketing service especially SEO. The importance of search engine optimization is well known. It has the potential to bring any website to the top in SERP. Though there are various search engine optimization providers, but finding a right one is still a tough task. The way to SEO is difficult, one wrong move and your website are on the verge of downfall. Search engine giant like Google penalizes a website for gray marketing technique. The purpose of the search engine is to promote natural result so that the user can enjoy a better result. The success of SEO depends on several factors. It is the combination of several activities such as link building, content creation, indexing and much more.

Choose a partner who is well aware I latest trend as well as a basic task of the SEO. The trend of the search engine keeps changing and the only way to survive the latest updates is to give strength to the website with basic services and optimize the performance with the latest trend. Combine the SEO with SMO and harness the full potential of the digital marketing platform.

One of the best ways to determine whether the agency is suitable for the job or not, check their website and its ranking in the search engine, this will give you an idea about their dedication and commitment. Browsing portfolio and connecting with the old client will also help in determining their expertise and professionalism. It is important to work with someone who understands the significance of the search engine optimization and put their best effort. Though no one can guarantee the result, but right plan and right execution ensure that the website will perform well in a long run.

It is not a one-time investment, but it requires constant work, choose a partner who offers customized plans at an affordable price. Compare the plans, features, and services offered by the SEO service provider and find your marketing partner wisely.

There are many agencies that promise to deliver top position in a limited time, but most of the agency never shares their plan. They provide instant result using unethical or black-hat SEO techniques, such short-term goal can be damaging for the future of your website.

Optimize your website with SEO services and make your website visible in the search engine result page.

Say Wow To Fun In Digital With The Marketer

No truth , then it isn’t funny. No idea about what you call it, but we name it ‘Work’. All those cat videos, digging minds on bad puns, pen down the snarky engenders are the greatest aspects of a marketer rightly goofing off. It’s an amazing fun working in a digital agency sharing funny tales from Monday blues to  Friday Nights fetching some laughter to your day.

The Hilarious Marketing:

Reviewing the content calendar for Facebook, you get a call from the client and words go as:

“ Well, everything is pretty good, but why do you post on Saturdays and Sundays. Isn’t Facebook closed on these days?”( And you are done with it. If such was the case our life would have been easier Sir;)

Come up with the Mobile App

You get a call:

Tring Tring

“Hello Prateek! I want you to develop a Mobile App for me”

“Surely. Give us the brief,Sir”

“ Very Short .Guess next to Instagram”

Custom Page

Finally, Its occasion time and you land up with campaigns.

“ I want as people browse in Facebook Page they would see fireworks/colors on my page and our Brand should be highlighted”

( What an opportunity Facebook is missing, isn’t it?)

Every marketer has this challenge which sometimes turns out to be frustrating, even- cut the crap expectation, crazy demands, Drizzy changes anytime heading towards you.

director_s art

Scratch your head and just cling on to the director’s art as to why he hasn’t confined to any emotions.

Campaign idea

Now refer to this image and think isn’t it true? This is the digital cry that many financial Institution has rushed in blindly with no real strategy to speak of.

REBRANDING

Many call it “brand establishment”, giving a new paint coat to their brand without changing consumer feelings and expectations of their brands.

METRICS

Marketing Program

5000 LIKES AND 50% INCREASE IN NEW VISITORS TO YOUR WEBSITE

But the big fat burning question: “ What was the impact of our bottom line?”

Basically, it’s the data we choose or persuade the audience to buy into whatever we want them to believe.

Clearly, these things connect with each other since its all about those who count and those who can’t. Thus, grab a cuppa, sit back and enjoy some of these odd funny notes on marketing which is driving people crazy.

Share your stuff and let me know What’s made you laugh today?

Seo Company In India Is The Driven Tool To Get Traffic

As the trend of online marketing is growing rapidly in India the demand of SEO service providers has also increased. Choose your SEO Company in India, wisely and put your website on a right track.  Firms like Ask & Relax in Bhopal could be a good choice for you. The firm offers a comprehensive package, 24*7 support and professional service at an affordable price.  The personal attention and customized plan for each website are the USP of the firm. 

SEO Company in India
SEO Company in India – Ask and Relax

Many business owners do not able to understand what SEO Campaign can do for their business. Most people search online or an internet to make their purchase decision. In fact, today, users are searching for goods and service through their mobiles and tablets from anywhere and at any time. In order to achieve high returns and brand building no business owners can afford to skip the e-commerce potential or doubt on search engine capabilities.

Search Engine Optimization services help small or big business houses to acquire a top ranking in search engine listings and make your website visible to millions of potential customers. Ask and Relax undertakes all SEO functions like keywords research, on-page and off-page optimization of the website, link building, content and analysis of the keywords to help clients in achieving a good and strategically optimized marketing campaign.

There are a number of benefits of using Seo Services provided by the professional Company to help your business to achieve new heights in online marketing and have top ranking in search engines listings. These services are customizable and cost- effective solutions to provide the maximum advantage to the business owners in selling their products and services online. The various kinds of services which are offered under the SEO Services umbrella are-Link building, copy-writing, Internet marketing, Website redesigning, Social media optimization, Email campaigns, Brand management and much more.

Online marketing services such as SEO must be performed by an experienced agency in India who takes care of the need of the clients before planning and implementing any Campaigns. Service like copy-writing takes care of the content in the client’s website, blogs, and articles to make sure that the content is optimized by the use of appropriate keywords and user-friendly. Informative content helps in creating back-links since visitors would like to share useful content on social media platforms with their friends and families.

Internet marketing experts helps clients in exploring and taking advantages of new and upcoming advertising opportunities for image building of the business. The Internet or Online Marketing services like pay-per-click, email campaigns, click-through-ads, banner advertising are becoming important and quite popular these days to grab the attention of target traffic in the complex world of Search Engine Optimization.

From children to adult, at present, everyone spends at least 5-10 minutes on social media platforms like Facebook and Twitter. This has given rise to Social Media Optimization services. Seo agency tries to keep this factor in mind while working with websites and they prefer to develop social media buttons while performing website redesigning or website development for the users for easy sharing of website content.

It does not take any expert to realize that through an effective marketing campaign developed by professional Company in India your website visibility and rankings in major search engines like Google, Yahoo, and Bing is bound to attract large internet traffic. Increased traffic will result in high conversion rate and this, in turn, will result in huge revenue for the e-commerce business owners.

How to find a professional SEO company in India?

digital-marketing-company

Are you looking for the SEO Company in India for result oriented services? Connect with Ask and relax, the SEO agency of Bhopal is well aware of all the marketing trends and tactics and could put your website on the right track. Our Organic SEO methods ensure that the clients earn a higher ROI.

Don’t let your online business dies a slow death. Empower your online presence with an effective digital marketing plan and for that, you need to consult a digital marketing company, Bhopal. Every day, millions and millions are websites is launched, but unfortunately, a big number of them fail to mark their presence on the internet. There are many so-called SEO experts who make promises like millions of visitors in a day or top position just in 15 days, beware of such self-acclaimed experts. As these experts will harm your reputation.

The process of website optimization is not pre-set, but it demands personal attention and customized approach for understanding the need of the business, the expectation of the end-users and the trend of the online marketing. Find someone who is well-aware of their responsibility and put their best efforts to yield the result.

Despite millions of professional firms, there are few agencies that offer comprehensives and customized plans. Don’t let fall prey of advertising, instead choose your SEO company in India smartly. Make a list of ‘Must have’ factors, compare few agencies on the basis of the SEO services and hire the right one.

Experience: The online marketing platform is dynamic; it keeps changing its dimensions. One cannot rely on the same plan to deliver results for all the projects. But at the same time, one cannot deny the role of experience in measuring the changing trend of the virtual world. When you have a team of expert and experienced online marketing professionals to manage your website, you know you can cushion your website with the unexpected algorithm changes announced by the search engines. Don’t let your website perish due to the lack of intelligent marketing, instead, work with someone who safeguards you from all the changing trends.

The diversity of the portfolio: The richness of the portfolio and the success of the projects tells a lot about the level of commitment and expertise of the service provider. You can connect with the old clients to learn about their work method. Browsing their portfolio will also give you an idea whether they have managed projects similar to yours, or  they are new to such challenges. The optimization service demand time and money, make sure you have invested your resources at the right place.

Updated knowledge and skills: The trend of online marketing, search engines as well as the expectation of the market and users keeps changing. There is no set formula for success, but to succeed in search engine optimization service one must equip themselves with the latest knowledge and trend of the search engine optimization. There are various tools that are used to analyze the market, current trends and competitors, find someone who uses the latest methods to explore the different avenues of SEO and ensure that your website performs well for the competitive keywords in the major search engine.

On-time report generation: A good and professional firm pays emphasis on sharing a regular update of the work. It helps the client in assessing the current status of the project and at the same time, the reports are used by the SEO executives to measure the results. It is the report that helps in deciding what changes should be implemented in order to achieve the desired result.

Team support: Executing an SEO plan successfully demand full support of an expert team. There are various tasks that need to be done. A good team includes content writer, executive, link builders, analyst, report expert. Choose an SEO agency which has an efficient team to execute the well-designed plan, only then your search engine optimization plan will deliver results.

Now the most important task is how to search for the right agency. Exploring the internet could help you in landing up at the right place. A company that can optimize its website for the competitive keyword would definitely give you a hope of a better result.  Browse their services and packages or request a personal quote for your website. All these small steps will help you in filtering your search and selecting the right one.

A SEO Company for the best SEO Services in India

Business owners these days are all concerned with the popularity and exposure of their business on the online platform as it has became extremely crucial for a business to stay in customers’ notice all the time. It has been seen that merely creating a website for your business does not yield any profit to your business as until your website is shown by the search engine in the search result list, customers are not going to know that you even exist. Thus, the search engine optimization comes into the picture.

Seo_Company_in_India

SEO as it is generally known, or Search Engine Optimization is a combination of various strategies and techniques which facilitate in increasing the traffic number of visitors to a particular website by attaining a high ranking in the search engine result page. To put it simply,, when you type a search term on a search engine like Google, you see a number of results in the form of a list on a number of pages. The name of the website that appear at the top are the best  SEO optimized websites and most of the time, users click on the top results of the page only. The results that appear on second page onwards are have the least chance of being visited by the viewers, and thus get least or no traffic to their website. These websites are performing poorly because they are not SEO optimized. So, in order to SEO optimize your website, you can take the help of any SEO company in India, which is providing SEO services at reasonable costs.

SEO is a meticulously learned process that becomes stronger with experience and practice and only then it can yield good results. Whatever results are achieved can be easily quantified in the sense way that the number of people visiting a website would surely go up after optimizing the website. A number of technicalities and methods are engaged in optimizing a website. Different search engines have their own algorithm according to which they rank the websites. Therefore, a good SEO agency must have enough knowledge about the algorithms followed by these search engines and should be able to apply them strategically so that improved results are  delivered to the clients.

Moreover, if the content on your website is not updates on a regular basis, this can be just a one-time action. The best alternative if you plan to optimize your website is to hire a freelancer who knows his/her job. It is amazing to see how many talents are moving onto freelancing due to the growing awareness about work life balance. People prefer to work as per their convenience and have enough free-time to enjoy their life rather than slogging long hours in the confinement of an office and end up having no work life balance at all.

Ask and Relax Info Network Pvt. Ltd. is Bhopal based digital marketing company, which provides excellent SEO services to variety of businesses for helping them achieve a strong online brand identity and fetching higher number of visitors to the website. The experienced and talented SEO professionals at Ask and Relax are expert in creating efficient SEO campaigns that brings sure shot and improved results for the client’s website in a short period of time. The on-page, off-page SEO, PPC campaigns, and social media marketing are some of the strongest domains of this company where they provide the best results and thus, it is on its way to become the best SEO company in India at central region.

4 Simple Tips to Improve Customer Acquisition Approach

SEO_CompanyStudies show that “both companies and agency clients have a greater concentration on customer acquisition than retention.”

Some businesses waste time and money by focusing on quick remedies. But your company can gain more customers with restricted resources by focusing on the right strategies. For startups and other SEO company in India, the most complex thing is focus. It’s simple to concentrate on your forte for your products, but very hard to focus on the forte of your customers.

You must have a solid for customer acquisition. You have to start by building a strong base of relationships with your target customers. Obtain clients by focusing towards specific targets. Follow these tips to improve Your Customer Acquisition Strategy:

  1. Build Engagement

It’s very doubtful that a first-time visitor will trip upon your website and automatically buy your products. Potential buyers must be completely connected with your brand name before they buy anything.

In order to attract more visitors, make worthy relationships. 70% of buying experiences are anchored in how the buyer feels they are being treated. You must know what difficulties your customers face the most, and how you can provide them the solution. Interact with them, and make sure your marketing team is analyzing customers’ behavior as potential buyer. Identify new ways to connect with new customers and retaining them for longer time. Make use of social media to talk about your brand, make interactions and to build a public image. You can also take help of any social media marketing agency to carry out your brand promotion and customer engagement.

  1. Limit Expenses

Acquiring customers doesn’t essentially associate with higher expenditure. You must become skilled at keeping a watch on your expenses. To calculate your customers acquisition costs, you have analyze how much paying customers splurge during their lifecycle, what percentage of customers that sign up truly pay you and proportion of people that stopover your website sign up. You must be ready to utilize your resources to accomplish a worthy plan, but you must experiment with various strategies to lower your expenses.

  1. Educate Prospects

Nowadays people often learn about the product on internet before purchasing it. As a part of performing customer acquisition, forget about persuading your customers to buy certain product. Instead, ask your team to educate your potential customers through social media marketing and becoming a trusted partner and knowledge giver. When you share important information, your company becomes an industry expert. Customers learn to trust your opinions without the fear of being deceived. Set up your brand as an authority with the help of a social media marketing agency. You can host webinars to tell customers about your product.

70% of consumers say they check out product reviews prior to buying anything, and product reviews are 12 times more relied upon than product descriptions from makers.

4. Develop Joint ventures

In the present time of global economy, businesses don’t flourish in seclusion any more. It’s significant for eCommerce sellers to make partnerships to generate a viable business model.

Gain exposure to new audiences by associating with other brands. Through tactical associations, your business can perform more within a smaller amount. Making customers doesn’t always mean reinventing the wheel. Sometimes, joining forces with like-minded brands can increase new paid customers.

How to Make People Link to Your Website

Ask and RelaxIf you want your website to rank high in search engine results, you need quality websites linked to your website, for your competitive keywords. Rather than looking for the low quality back links, which you can build yourself, having genuine links is more beneficial. Hence, it’s really important that other websites link to your business website and that you should give others a reason to link to you.

Several links that you can make yourself, like social media profiles and reputable business listing profiles, are okay, still, there are possibly only 20 around of those that are worth building, and those links alone won’t be enough if you want your site to rank high. Asking people for linking to your website, especially people you don’t know, is a waste of time. So, what can be done so that people start linking to your website?

Make your website is interesting, different and unique

When you have something attractive and interesting in your website, a visitor who has landed naturally on your website through Google, social media or other links, there’s a probability that the visitor  will link to your website to let others know about it. To make this happen, you really have to work upon the content quality, uniqueness and readability. Also, the designing and look of your website also plays a major role in its attractiveness to bring in more visitors and more website links. There should be something in your website that the visitors don’t find at any other website. Another thing you require is that you must promote your well through mails, blogs, social media, etc. Once you start gaining a considerable number of visitors and website links, automatically, you’ll start getting enough links from website owners and general content readers.

Make connections

Everybody has contacts with lots of people like friends, suppliers, relatives, colleagues, etc. who are having their websites, and so do you. You can ask such people to link to your website. Also, there are some business owners to whom you pay for their services, and you can definitely ask them a favor for which they don’t have to spend a single buck. You can also ask people online to link to your site by providing them counseling and advice about their website, like how they can improve their website, what are their website’s shortcomings and mistakes. If you start maintaining good online relationships, automatically, you’ll start getting more number of visitors and people to whom you can to link to your site.

Offer your linking to their website in Return

Another way to increase your website links is making an exchange offers. This is a widely followed practice, but often these links are devalued, but still they have some value and can be used to get send targeted traffic to your site. In case, somebody states that they’ll only link to your website if you link to theirs, you require being certain about two things. first of all, that they have a good quality website, which is not engaged in spam-like practices. Second, that there’s some reasonable link between your site and theirs, such as through topic or location.

Offer them content/ other material to publish on their website

Offering you’re a high quality content from your website to others who are not your competitors is a good way to ask them to link to your website. Ask them they can utilize your content as long as they link back to your website. Other websites publishing your content and mentioning your website as a source will help increase your website’s credibility as well as links and referrals, and your website will gain new visitors and audiences.

 

Why Should you have a Definite Plan for Your SEO Success

seo company in bhopal

It has been noticed that most of the businesses doing digital marketing do not plan or strategize their online marketing strategy and thus don’t get any noticeable benefit out of their online advertising campaigns. In fact their online marketing strategies are devoid of any clear goals or objectives. When their businesses don’t get any benefit, they end up criticizing the whole idea of going for digital marketing of their business. Many SEO companies in Bhopal have reported the same kind of trouble they are facing in their SEO campaigns.

It is a known fact that digital marketing world and the SEO strategies keep on changing and with that, digital marketers have to change the style of planning their SEO campaigns. Luckily, there are some established models and methods for digital marketing planning. Read on to know one of such methods used with large and small customers to boost the SEO strategy and improve results of digital marketing campaigns.

PRACE is a mnemonic that maps to buyer lifecycle, which stands for:

Reach
Act
Convert
Engage

Reach. Increase your reach to your customers on all kinds of online platforms like social media, search engines, blogs and other relevant websites. You can reach your customers through SEO and PPC campaigns. Consumers can be reached on social networks through content, images and graphics. Also, they can be reached through publishing strong and original blog posts and articles on popular blog sites.

Act. Act is lead generation, the process of influencing website viewers to take the subsequent step and stay in contact. This may consist of soft goals like downloading a white paper or signing up for a newsletter. A majority of website visitors to business websites don’t communicate. Therefore, it’s very important to properly review. Hence to emphasize on increasing your communication with the target customers, you need some something like Google analytics, which is an excellent tool for tracking goals so that you can analyze the performance of your strategy and can tweak it accordingly.

Convert: However small, this is the significant step, and for itself is mentioned discretely. This is a sale or relevant sales lead. Your main objective! This is the point where we begin our relationship with a consumer. And, for a SEO company in Bhopal, even the smallest lead conversion is considered a big step towards SEO success.

Engage.  In this step, you will have to construct the initial exchange and build a long-term association with your consumer. You want to vend other services. You want to hold on to that customer over the long period of time. You want to keep that customer happy and increase the lifetime worth of that consumer. You also want to create encouragement and ensure that your happy customers become part of your marketing strategy through reviews, comments, shares and referrals.

I hope that following this four step planning process in your SEO Companies in India as well as in other countries, you’ll be able to run a successful SEO campaign.

Enhance Your Paid Campaign by Geo-Targeting

geo-targetingg-AARAdvertisements that are aimed to shoppers based on their locations can be a very much helpful technique of online marketing to mobile using consumers. Consumers who share their location get benefit from ads that are most appropriate to them and as a result expected more to be of importance, whilst promoters can concentrate their attention more specifically on their potential viewers.

Verve Mobile gave a report in 2013, which states that Geo-targeted mobile ads achieve twice as well as the average non-targeted ads, while the precise performance can differ based on accurately how the advertising or promotion is put into practice. Geo-aware campaigns, which exhibit different contents to viewers depending on their location, give an average click-through rate of one percent, in comparison to the industry standards of only 0.4%.In nations with different languages or currencies, Geo-Targeting can be tremendously helpful if you are aiming customers or if the merchandise you’re offering vary from place to place.

How can you utilize Geo-Aware Promotions?

Geo-aware advertising campaigns let you to propose special discounts to consumers in an exact region, which could facilitate you influencing them to take part in your enterprise. For instance, if your company has a number of grocery stores, you can offer your customers in each region coupons, which they can redeem at their nearby outlet. You can also tweak your ads depending upon the season, climate and local happenings going on in each locality you aim at.

Value profits of Geo-Fencing

Geo-fencing is a new helpful technique of increasing paid search ad execution. Instead of demonstrating your advertisements to everyone who searches for a specific term, you can confine your ads to only those customers who are actually close to your trade. This can develop click-through rate and additional communication by removing those customers who are not likely to be concerned in your business because their nearby outlet is just too far-off. Thus, geo-targeting permits you to squander less of your marketing funds on unconcerned customers and consequently get a larger return on the investment that you make.

If you are searching for an online marketing company in India that can realize your Geo-aware advertising campaign, then Ask and Relax is the best choice for its dedicated marketers are can help you understand and carry out your local paid search campaigns in an effective way.