Category Archives: E-Commerce

How to Choose a Right Web Development Company in India?

One of the obvious questions that catch client’s concern is to which platform they should use for starting their online journey. With options like it’s become a lot easier to design and develop a quality website. You can easily find experts, they can design, customer-centric, fast and secure website.

Best Web Development Company in India

There are many factors then make a popular choice and here some popular one:

Flexibility and responsiveness are the two factors that define the success of any website. And this is the main reason why has emerged as one of the most popular web development platforms. It is among those platforms that are equally loved by designers, developers, and users.  Invest in a right website design service and you will definitely harness better rewards later.  If you are wondering whether the price tag attached to the service and package is worth paying or not a professional service provider who could deliver industry-based solutions. Find a website design service provider in Lucknow that excels in the development and gets a fully functional website ready.

Open source: the open source gives coder a chance to contribute to a larger platform.  It has the hold over 25% of the web development market. It is a percentage for any platform. So when you work with the popular technology you can expect to enjoy better aspects of the technology.

Established platform: No matter how Large or small the website is, or how old and new businesses is for everyone. It gives users chance to explore the potential of the internet with a minimum investment.

Web development agency in India

The future of a is promising and its fan followers are growing day by day. It is gaining popularity amount development community as well as end users due to its smooth functioning.

Ask& Relax, the leading web development company in India has a team of developers who excel in this platform. Whether a client needs a blog, news website or virtual store, the platform is capable enough to meet the diversified needs of the clients. Explore the potential of the platform with the qualified professionals and learn how this open platform can help you in realizing the full potential of the online platform.

Choose an expert who excels in writing well architected Word Press themes, and could work smoothly on plug-in and applications. A Good developer’s focus on delivering nothing but the best to its clients.

Though is easy to work on, but there are many hidden challenges around architecture, design, UI and more. So better work with someone who is capable enough to manage the entire affair with ease.

Solving hard challenges. If you’re working with any semi-decent sized website, there are challenges around scaling that need to be addressed. There are many other kinds of challenges around architecture, design, UI and more. Challenges make stronger developers.

What makes open platform popular among developers is it, sense of community spirit. The developers work with a great spirit of a team player and they learn and update their skills from time to time to remain in the race. This makes developers special and their work unique. Work with web development agency that provides a team of competent developers and help you in realizing the goal.

If you are allured with the success stories of online business and want to turn your business online, then you must be wondering how to start and where to go for a professional and affordable solution. There are agencies like Ask& Relax, one of the leading web development companies in India that offer customized solution to its clients.

Hire WordPress Experts From The Best Web Development Company In India

Choosing a right web developer can play a crucial role in your online journey. After all, it is your website that connects you with the rest of the virtual world. At Ask & Relax, the web development company in India is committed to deliver excellent service at affordable prices. Our team of professional developers and designers has rich experience. We are able to manage the tight deadlines without compromising on the quality factor.

Best-Web-Development-Company-in-India

Finding a right Best web development company in India is not difficult as there are various professional agencies that offer a comprehensive and professional solution. Ask & Relax is one of the leading agencies offering professional web development service. Request a quote and learn how our services could help you.

Estimate:
It is the first and foremost factor that needs to be considered while opting for a web developer. The cost of the web development depends on many factors. Discuss the objective of the website and choose your platform and get a fair idea about the price. Once you discuss the project details and objective with the project manager, they will provide a rough estimate. You can make necessary changes in the plan to follow the budget limit. At Ask&Relax, the leading web development company in India offers quotes to the interested clients. Just fill up the simple form and our experts will get in touch with you.

Functionality:
The purpose and usability of any website depend on its functionality. The cutting edge web development platform now offer end numbers of features, and functionality, but not all latest features are suitable for your website. Deciding which feature to use and which to drop is a crucial aspect of any website. For example, if you want an e-commerce store, then loading the store with a variety of functionality seems attractive, but stuffing the store with useless feature will only reduce its performance. Consult the experts and finalize the features of the website wisely.

Ask & Relax  as a word press experts
A good web development agency not just designs a website, but they ensure that a website is properly designed and developed. The budget, performance and safety of the website largely depend on the platform on which it is based. Picking the latest platform juts because it is the latest trend has never been the criteria for selecting website development platform. If you are planning to stick to the open source platform, then opting for WordPress won’t disappoint you. It won’t be wrong to say that since 2003, it has literally ruled the web world, earlier the platform was popular among bloggers only, but today every second website is based on this platform.

Have you ever thought why WordPress has emerged as one of the most popular platforms among developers as well? If you are weighing different platforms for your website, then we would suggest you go for the WordPress, and here are a few factors that make it a perfect partner for those who are taking their first step in the virtual world.

It is considered as one of the most popular open source Content Management System (CMS). Easy to use, and upgrade, this free software allows you to explore the potential of the virtual world without setting any limits. The platform supports thousands of plug-ins and customizable templates. Represent your website uniquely and make your presence remarkable without splurging all your savings.

Connect with professional service providers and get a cutting edge website. Our focus in on delivering flawless work at affordable price.

7 Keys of E-Commerce for Year-End Performance

shopping website development

There are dozens of metrics to track the performance of your E-Commerce store. Sometimes you fail to keep the track of the numbers and how to figures in the picture of your business success. Growing your store, the focus is needed in two areas:

The right KPI and measuring/ tracking the relative metrics.

Have a proper analytic system to measure all the metrics.

You need a vital e-commerce metrics in each stage of the sales funnel of your business and customer lifecycle.

Discovery, Consideration, Revenue, Retention and Advocacy are different stages of e-commerce sales funnel.

If you’re a seasoned E-Commerce veteran, there are five metrics that can quickly help you to get a clear picture of where you are and where you are going to be.

Key#1

Gross Margin

Revenue being the bottom line, one has to keep an eye on the gross margin or the difference between revenue and cost of goods sold. This is important as you need to reinvest profits for growth in next year.

The key question is: How many people are aware of the product or brands?

So at the top of the funnel lies Product Discovery

Here comes Brand Name Search- where people search your brand using metrics like Google Adwords, Google Search Console & Google Keyword Planner.

Key#2

Conversion Rate

The concept behind this is visitors converted into buyers. Conversion isn’t always limited to top line website traffic, thus evaluation from different sources must be done like advertising, e-mail campaigns and promotions to understand what is most effective in driving sales and plan accordingly.

The key impression metrics need to be activated for this. Facebook reach metric is different from impressions as it may include multiple views of your ads by the same people. For views, YouTube and other Video hosting platforms play a major role. In Adwords pay attention to Search Impression and Display Impression share.

Apart from this, an idea on a monthly basis on the number of times your website was served on Google Organic search result giving good KPI for overall reach is the work of Google Search Console.

Key#3

Subscriber Growth Rate

The use of email marketing to spread news of special product exploring ways to expand your audience via multimedia, Pinterest or other targeted platforms. The count of monthly readers and email list and make a research for engagement of audience in other social media platforms is a must.

Value per Visit is the data point which helps you understand the value of each visitor. This helps in guiding decisions around advertising and in calculating returns on your marketing investments.

Key#4

E-Commerce metrics at Consideration stage

Down in the funnel comes a point where the focus needs to be on convincing potential and existing customers to engage with your brand. Here comes the tracking and analyzing of metrics to inbound traffic to your store, email and social media engagement. On-site traffic is the key performance indicators which establish the easiest way of measurement to your website.

Email marketing metrics with growth rate, bounce rate, open rate, click-through rate and conversion rate are the top engagement KPIs that your email marketing team may adopt for business success.

Social Media Engagement metrics: like, share, comments and clicks per post are engagement KPIs on monthly basis.

Key#5

E-Commerce metrics at conversion stage

Tracking sales and revenue is regularly is a standard procedure for any business. Tracking e-commerce businesses with more advanced KPIs at the behavioral level takes the system to the next sphere. Micro-conversions with Email collection and ordering samples are the pre-determined steps that occur before a sale. E-commerce team should keep an eye to track the relationship between micro to macro conversion ratio by testing and optimizing email communication improving the sample-to-order ratio.

Number of Transactions, Average Order value Sales Data, Conversion rate, Number of visits, Customer Acquisition cost are some of the critical business metrics to measure the effectiveness of paid measures.

Key#6

E-commerce metrics at Retention stage

The key loyalty metrics that you can use as primary KPIs to evaluate how to retain customers in business. Repeat purchase rates, purchase frequency, Order gap analysis measure customer retention starting from point to understanding and improving customer loyalty.

Along with this Average Customer lifetime value, followed by metrics like average order value, purchase frequency and time period guides your business.

How long customer will shop with us is the exact question that you should dig your mind with.

Key#7

E-commerce metrics at the Advocacy stage

The reason existing customers will want to recommend your brand comes from the customer experience. A good customer experience is more of a lead to recommendations. Net promo score (NPS) measures how a customer recommends your brand. The target is to make average NPS across all customers to the optimum possible. Customer satisfaction gauge to be tracked and segmented monthly.

Summarizing all the above metrics together on a single spreadsheet is an effective means of running a data-driven e-commerce business. With these, you get all the insights into what’s working and clear vision on any opportunities for improvement.