Category Archives: development

How to Choose a Right Web Development Company in India?

One of the obvious questions that catch client’s concern is to which platform they should use for starting their online journey. With options like it’s become a lot easier to design and develop a quality website. You can easily find experts, they can design, customer-centric, fast and secure website.

Best Web Development Company in India

There are many factors then make a popular choice and here some popular one:

Flexibility and responsiveness are the two factors that define the success of any website. And this is the main reason why has emerged as one of the most popular web development platforms. It is among those platforms that are equally loved by designers, developers, and users.  Invest in a right website design service and you will definitely harness better rewards later.  If you are wondering whether the price tag attached to the service and package is worth paying or not a professional service provider who could deliver industry-based solutions. Find a website design service provider in Lucknow that excels in the development and gets a fully functional website ready.

Open source: the open source gives coder a chance to contribute to a larger platform.  It has the hold over 25% of the web development market. It is a percentage for any platform. So when you work with the popular technology you can expect to enjoy better aspects of the technology.

Established platform: No matter how Large or small the website is, or how old and new businesses is for everyone. It gives users chance to explore the potential of the internet with a minimum investment.

Web development agency in India

The future of a is promising and its fan followers are growing day by day. It is gaining popularity amount development community as well as end users due to its smooth functioning.

Ask& Relax, the leading web development company in India has a team of developers who excel in this platform. Whether a client needs a blog, news website or virtual store, the platform is capable enough to meet the diversified needs of the clients. Explore the potential of the platform with the qualified professionals and learn how this open platform can help you in realizing the full potential of the online platform.

Choose an expert who excels in writing well architected Word Press themes, and could work smoothly on plug-in and applications. A Good developer’s focus on delivering nothing but the best to its clients.

Though is easy to work on, but there are many hidden challenges around architecture, design, UI and more. So better work with someone who is capable enough to manage the entire affair with ease.

Solving hard challenges. If you’re working with any semi-decent sized website, there are challenges around scaling that need to be addressed. There are many other kinds of challenges around architecture, design, UI and more. Challenges make stronger developers.

What makes open platform popular among developers is it, sense of community spirit. The developers work with a great spirit of a team player and they learn and update their skills from time to time to remain in the race. This makes developers special and their work unique. Work with web development agency that provides a team of competent developers and help you in realizing the goal.

If you are allured with the success stories of online business and want to turn your business online, then you must be wondering how to start and where to go for a professional and affordable solution. There are agencies like Ask& Relax, one of the leading web development companies in India that offer customized solution to its clients.

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Hire WordPress Experts From The Best Web Development Company In India

Choosing a right web developer can play a crucial role in your online journey. After all, it is your website that connects you with the rest of the virtual world. At Ask & Relax, the web development company in India is committed to deliver excellent service at affordable prices. Our team of professional developers and designers has rich experience. We are able to manage the tight deadlines without compromising on the quality factor.

Best-Web-Development-Company-in-India

Finding a right Best web development company in India is not difficult as there are various professional agencies that offer a comprehensive and professional solution. Ask & Relax is one of the leading agencies offering professional web development service. Request a quote and learn how our services could help you.

Estimate:
It is the first and foremost factor that needs to be considered while opting for a web developer. The cost of the web development depends on many factors. Discuss the objective of the website and choose your platform and get a fair idea about the price. Once you discuss the project details and objective with the project manager, they will provide a rough estimate. You can make necessary changes in the plan to follow the budget limit. At Ask&Relax, the leading web development company in India offers quotes to the interested clients. Just fill up the simple form and our experts will get in touch with you.

Functionality:
The purpose and usability of any website depend on its functionality. The cutting edge web development platform now offer end numbers of features, and functionality, but not all latest features are suitable for your website. Deciding which feature to use and which to drop is a crucial aspect of any website. For example, if you want an e-commerce store, then loading the store with a variety of functionality seems attractive, but stuffing the store with useless feature will only reduce its performance. Consult the experts and finalize the features of the website wisely.

Ask & Relax  as a word press experts
A good web development agency not just designs a website, but they ensure that a website is properly designed and developed. The budget, performance and safety of the website largely depend on the platform on which it is based. Picking the latest platform juts because it is the latest trend has never been the criteria for selecting website development platform. If you are planning to stick to the open source platform, then opting for WordPress won’t disappoint you. It won’t be wrong to say that since 2003, it has literally ruled the web world, earlier the platform was popular among bloggers only, but today every second website is based on this platform.

Have you ever thought why WordPress has emerged as one of the most popular platforms among developers as well? If you are weighing different platforms for your website, then we would suggest you go for the WordPress, and here are a few factors that make it a perfect partner for those who are taking their first step in the virtual world.

It is considered as one of the most popular open source Content Management System (CMS). Easy to use, and upgrade, this free software allows you to explore the potential of the virtual world without setting any limits. The platform supports thousands of plug-ins and customizable templates. Represent your website uniquely and make your presence remarkable without splurging all your savings.

Connect with professional service providers and get a cutting edge website. Our focus in on delivering flawless work at affordable price.

7 Keys of E-Commerce for Year-End Performance

shopping website development

There are dozens of metrics to track the performance of your E-Commerce store. Sometimes you fail to keep the track of the numbers and how to figures in the picture of your business success. Growing your store, the focus is needed in two areas:

The right KPI and measuring/ tracking the relative metrics.

Have a proper analytic system to measure all the metrics.

You need a vital e-commerce metrics in each stage of the sales funnel of your business and customer lifecycle.

Discovery, Consideration, Revenue, Retention and Advocacy are different stages of e-commerce sales funnel.

If you’re a seasoned E-Commerce veteran, there are five metrics that can quickly help you to get a clear picture of where you are and where you are going to be.

Key#1

Gross Margin

Revenue being the bottom line, one has to keep an eye on the gross margin or the difference between revenue and cost of goods sold. This is important as you need to reinvest profits for growth in next year.

The key question is: How many people are aware of the product or brands?

So at the top of the funnel lies Product Discovery

Here comes Brand Name Search- where people search your brand using metrics like Google Adwords, Google Search Console & Google Keyword Planner.

Key#2

Conversion Rate

The concept behind this is visitors converted into buyers. Conversion isn’t always limited to top line website traffic, thus evaluation from different sources must be done like advertising, e-mail campaigns and promotions to understand what is most effective in driving sales and plan accordingly.

The key impression metrics need to be activated for this. Facebook reach metric is different from impressions as it may include multiple views of your ads by the same people. For views, YouTube and other Video hosting platforms play a major role. In Adwords pay attention to Search Impression and Display Impression share.

Apart from this, an idea on a monthly basis on the number of times your website was served on Google Organic search result giving good KPI for overall reach is the work of Google Search Console.

Key#3

Subscriber Growth Rate

The use of email marketing to spread news of special product exploring ways to expand your audience via multimedia, Pinterest or other targeted platforms. The count of monthly readers and email list and make a research for engagement of audience in other social media platforms is a must.

Value per Visit is the data point which helps you understand the value of each visitor. This helps in guiding decisions around advertising and in calculating returns on your marketing investments.

Key#4

E-Commerce metrics at Consideration stage

Down in the funnel comes a point where the focus needs to be on convincing potential and existing customers to engage with your brand. Here comes the tracking and analyzing of metrics to inbound traffic to your store, email and social media engagement. On-site traffic is the key performance indicators which establish the easiest way of measurement to your website.

Email marketing metrics with growth rate, bounce rate, open rate, click-through rate and conversion rate are the top engagement KPIs that your email marketing team may adopt for business success.

Social Media Engagement metrics: like, share, comments and clicks per post are engagement KPIs on monthly basis.

Key#5

E-Commerce metrics at conversion stage

Tracking sales and revenue is regularly is a standard procedure for any business. Tracking e-commerce businesses with more advanced KPIs at the behavioral level takes the system to the next sphere. Micro-conversions with Email collection and ordering samples are the pre-determined steps that occur before a sale. E-commerce team should keep an eye to track the relationship between micro to macro conversion ratio by testing and optimizing email communication improving the sample-to-order ratio.

Number of Transactions, Average Order value Sales Data, Conversion rate, Number of visits, Customer Acquisition cost are some of the critical business metrics to measure the effectiveness of paid measures.

Key#6

E-commerce metrics at Retention stage

The key loyalty metrics that you can use as primary KPIs to evaluate how to retain customers in business. Repeat purchase rates, purchase frequency, Order gap analysis measure customer retention starting from point to understanding and improving customer loyalty.

Along with this Average Customer lifetime value, followed by metrics like average order value, purchase frequency and time period guides your business.

How long customer will shop with us is the exact question that you should dig your mind with.

Key#7

E-commerce metrics at the Advocacy stage

The reason existing customers will want to recommend your brand comes from the customer experience. A good customer experience is more of a lead to recommendations. Net promo score (NPS) measures how a customer recommends your brand. The target is to make average NPS across all customers to the optimum possible. Customer satisfaction gauge to be tracked and segmented monthly.

Summarizing all the above metrics together on a single spreadsheet is an effective means of running a data-driven e-commerce business. With these, you get all the insights into what’s working and clear vision on any opportunities for improvement.

Web Development Company in India with Customer Driven Approach

Web development company in India - ask and relax

When entrepreneurs become are overwhelmed by product development process, there are chances for errors to happen. With a correct mindset and framework at hand, companies can do more than simply launch product- create solutions to real challenges that users have. Ask and Relax Info Network Limited, the Web development company in India provides you with a platform to customer problems.

Observing customer using a product at any stage isn’t easy. Thus product has to be launched with a proper feedback. Have you heard of (JTBD) jobs? To-be-done framework?

This is a brilliant way that seeks to help companies’ two important questions.

First, what does the product do?

Secondly, what problems does the product solve for its users?

The answers help figure out the product and develop functionalities resolving the problem.

The eight process steps of this framework help companies identify opportunities for innovation allowing software development companies and businesses to release often and early.

Is there a market for your product?

Web development agency helps you whether your problem is actually a problem and how exactly can your product be used. The big reason to come across why a customer must pay for your product with reasons and stats to create a plot for your business. Developing a prototype from Low FI to High FI drawing a line on a piece of paper shows you the point of origin.

User testing comes into picture for the prototype. The most important thing is market research, user research, development of prototype and user testing is prior to developing your product. Using Artificial Intelligence allows developing the website and apps and acting as a human without requiring the manpower? The evolution of JavaScript isn’t that easy if you want to get started to join hands with Ask and Relax.

Web development agency in India

With the advance in technology, the growth of Internet of Things has allowed us to control every facet of lives. One of our recent past shows what’s possible with AI- based Internet of Things has been proven by Mark Zuckerberg. The static site generator is an open source that caters advantage to website loading times. Conversational UI on the website along with Chatbots for customer support creates connectivity between the user and the business-driven online.

Whether you rule the business of? FMCG, healthcare, education, media, Tours & travel website is important?

The reason is a strategically developed website and online presence provides benefits on costing outlines. Having an around the clock operational feature, the users can reach out to you at any point of time as per their convenience? Smart businessmen realise this have their own website housing hiring a web development agency so that potential customer can browse online along with increasing your credibility as a business owner. The more customer and visitors you have the more sales of your business with be zooming high.

Let us know your thought by commenting on our Facebook page? To check our services. Let us help you develop an effective website for your business, tailored to own your target audience and customers.

Do make the most of your online strategy?

5 Web Design Tips for a Professional Site

#Web_Designing_CompanyWeb designing holds tremendous importance, when it comes to the currents trends and looks of the website. An attractive and impressive professional website is really important to attract more visitors, so it’s imperative to follow the current trends and keep your website updated. Obviously, all of you want your website to look the best and reflect your business purpose in the most effective manner. Follow the tips mentioned in this article that can help you polish your website designing skills:

 

  1. Maintain clarity and keep it organized

Nobody likes to see anything surrounded by clutter or unwanted disturbances. Web, nowadays has become a place where pop-ups, ads, icons, buttons and links appear everywhere, making the website visitors irritated, who are sometimes even get compelled to leave the website. A neat and organized website is pleasant to the eyes and provides a clear picture of your website. Keeping everything simple and to the point will you give your website an edge over other websites.

 

  1. Perform some website research and make observations

Do some research; visit some popular websites of good website designing companies for getting ideas on how a particular topic can be represented in a creative way, note the things you like and also which you don’t. It will help you keep in mind the things you need to avoid. Ponder upon how you would like your home page to be and on what specific points you want to focus your vistor’s attention. You will find a variety of design ideas that you can incorporate into your website designing

 

  1. Utilize the visual hierarchy pattern

Our eyes have a special pattern of looking at the website page, and you can optimize your website content accordingly to the focus of your visitor’s attention to the important parts. The part which are mostly seen by the people are the top and left and hence you can keep the important links like sign up buttons, buy now, know more, etc. strategically. Don’t put too much crowd in that area otherwise the visitors may get irritated.

 

  1. Keep the easy to read fonts

Often, during the designing of the website, we pay too much attention to the design, look and layout that we forget to pay attention to the type, size and color of the font. Use a font which is easily readable and elegant too. Stick to maximum three fonts and don’t change it too often. Don’t keep the font size too small or too large. The color of the font must relate and match to the basic website background color.

 

  1. Make your site mobile friendly

Make sure that your website is mobile friendly and it looks as good as with any other device. If you face any specific problem while responsive website designing, you can take the expert’s help at Ask and Relax. It is one of the best web designing company in Bhopal, India and has accomplished a number of website designing projects successfully.

 

Why Should you have a Definite Plan for Your SEO Success

seo company in bhopal

It has been noticed that most of the businesses doing digital marketing do not plan or strategize their online marketing strategy and thus don’t get any noticeable benefit out of their online advertising campaigns. In fact their online marketing strategies are devoid of any clear goals or objectives. When their businesses don’t get any benefit, they end up criticizing the whole idea of going for digital marketing of their business. Many SEO companies in Bhopal have reported the same kind of trouble they are facing in their SEO campaigns.

It is a known fact that digital marketing world and the SEO strategies keep on changing and with that, digital marketers have to change the style of planning their SEO campaigns. Luckily, there are some established models and methods for digital marketing planning. Read on to know one of such methods used with large and small customers to boost the SEO strategy and improve results of digital marketing campaigns.

PRACE is a mnemonic that maps to buyer lifecycle, which stands for:

Reach
Act
Convert
Engage

Reach. Increase your reach to your customers on all kinds of online platforms like social media, search engines, blogs and other relevant websites. You can reach your customers through SEO and PPC campaigns. Consumers can be reached on social networks through content, images and graphics. Also, they can be reached through publishing strong and original blog posts and articles on popular blog sites.

Act. Act is lead generation, the process of influencing website viewers to take the subsequent step and stay in contact. This may consist of soft goals like downloading a white paper or signing up for a newsletter. A majority of website visitors to business websites don’t communicate. Therefore, it’s very important to properly review. Hence to emphasize on increasing your communication with the target customers, you need some something like Google analytics, which is an excellent tool for tracking goals so that you can analyze the performance of your strategy and can tweak it accordingly.

Convert: However small, this is the significant step, and for itself is mentioned discretely. This is a sale or relevant sales lead. Your main objective! This is the point where we begin our relationship with a consumer. And, for a SEO company in Bhopal, even the smallest lead conversion is considered a big step towards SEO success.

Engage.  In this step, you will have to construct the initial exchange and build a long-term association with your consumer. You want to vend other services. You want to hold on to that customer over the long period of time. You want to keep that customer happy and increase the lifetime worth of that consumer. You also want to create encouragement and ensure that your happy customers become part of your marketing strategy through reviews, comments, shares and referrals.

I hope that following this four step planning process in your SEO Companies in India as well as in other countries, you’ll be able to run a successful SEO campaign.

Looking for a Website Development Company in India? Just Ask And Relax!

Now is the age whwebdevelopment_22ere we see competition everywhere. Internet is flooded with advertisement of various products and services that companies from all across the world are offering and are advertising them on the web. The reason being internet is the only platform through which marketers and businessmen can advertise their business to maximum people on a minimum cost and in a short time. The popularity of website development and online marketing is increasing among the business owners as they now find it the most apt way to promote their business.

You have a business, and you’re still not on the web! Come on, hurry! Don’t live in the twentieth century. It’s the time to attract and earn! If you don’t have an idea how to go for it, just start with any website development company in India. There are hundreds of them, but you have to choose a reliable one like Ask and Relax! Here, they will help the business owners who are new to online world in a very sincere and effective way!

Ask and Relax is new but fast growing web Development Company in India, which has bagged reputed and big clients on the basis of its excellent and timely web development services. The small, but efficient development team at Ask and Relax handles every project in a well-organized manner and gives a personal attention to every detail of the project so that your business is projected on the internet through an attractive and user friendly website.

The website development in Ask and Relax is carries out at various platforms like WordPress, Joomla, Magento, OpenCart, Php, .Net, etc. After the development of the website the quality of the website is performed at three levels to ensure no loopholes are left during the development. The content quality check, SEO analysis and design check of the website is carried our rigorously, so that whatever product we deliver, we should deliver the best.

So, if you want to promote your business online and want your own website get created, the best website Development Company in India to go for is Ask and Relax, because here you just have to ask what you want and just relax till we deliver to you!

5 proven ways for small business promotion during holiday season

business promotionIt’s the holiday season again! Everyone is in the mood to enjoy the celebrations and parties of Christmas and New Year. Although it’s the time of celebration for everyone, but for small business owners, it is the time to make the most of their business. For them, it is the time when businesses like hotels, pubs, confectioneries, drinks, decorations, travels, and many more businesses like them are on their toes to attract more customers and make more profits.

If you are one of those business owners, who are looking for ways through which you can earn more business during this Christmas and New Year, follow these 5 proven ways through which you can really escalate your earnings.

  • PPC Marketing:

If you have your business website, then you can go for PPC (Pay per Click) Marketing. It is a kind of internet marketing in which advertisers pay a fee each time one of their ads is clicked.   It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

  • Social Media Marketing:

This is one of the most effective medium of online marketing when it comes to increase your brand awareness and popularity. During the holiday season, you can promote your business by connecting it to the Christmas and New Celebrations. Utilizing attractive picture and video creatives, you can also advertise offers and discounts you are offering. Facebook, Twitter, Instagram, etc. are some of the most popular social media platforms where you can successfully promote your business and earn good revenue out of it.

  • WhatsApp Marketing:

We all know that almost everyone having a mobile with an internet connection is using the chat application WhatsApp. Even people who are not active on social media are seen active on WhatsApp. So, marketing your business with catchy holiday lines linked with your products and services a direct and sure shot way to deliver your message to your potential customers.

  • Email Marketing:

Another way to convey your business and offers to your customers is Email marketing. Email marketing is fast and easy way to reach your customers in a short time. Bulk mailing is an option where you can send hundreds of emails to your potential customers. You can tell them about your business and how you are different and what special discounts you are offering.

  • Mobile Marketing:

Send promotional messages to your customers, tell them what new you are offering and hhow much discount you are providing on m.obile . This is mobikle marketing. Add a link to your website in these messages. Then wait and watch, if your offers are exciting and your products are good, no one can keep your earning huge revenue by following these promotional tactics during this holiday season.

So don’t wait! Put your business for promotion and see the results coming. The one thing you need is your own business website. If you don’t have one, just Ask and Relax!

6 Tips to Increase Your Online Sales

web development company in indiaCustomers these days are buying online. India’s e-commerce market was worth about $3.8 billion in 2009, it went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 70% of India’s e-commerce market is travel related. According to Google India, there were 35 million online shoppers in India in 2014. In the light of this present scenario, is your business online? Are you making enough revenue out of your business online? If you are not certain about the answer, you must reevaluate your website and make the following suggested changes to increase revenue from your online sales.

Choose the right website development company

Choose a company which has enough experience in developing eCommerce website, a company that knows how to drive the project as per your specific needs and can complete the development work at the right amount time. The company and its employee involved in your project must understand your business goals perfectly and should work within your specified budget. Looking for a good website development company in India? >>>> click here

Optimize repeatedly

After your website is developed, make sure your website is user friendly, mobile friendly and is easy to render by your customers. Try to implement more of the visual content than the text content on your website. The website should be attractive and talk to your customers to convey the utility of your products in the right way.

Protect customers from distraction

Avoid too much content on the shopping cart page. It leads distraction of the customers to other links. Avoid too advertisements on this page so that the customer is directed towards the payment page without being distracted to other pages.

Offer offers!

What better thing is there for customers than offers and discounts on their favorite products? Frequent offers and discounts at the initial level of your eCommerce business can help you popularize your website and thus you can gain regular customers to your website. This is the most successful technique to attract customers to your website. Want your own eCommerce website? Contact a web development company in Bhopal.

Perform SEO

Make your website ranking higher in search engine results through strong SEO. Strong, interesting content is the key to higher Google rankings. You can also utilize video marketing, which impacts more than content marketing. So, keep posting and keep winning the SEO race.

Ask And Relax – A Fast Developing Web Development Company in Bhopal

wesite_development

With the increase of new start-up companies every other day, the competition among them has also increased, which has in turn has raised the need to remain updated and better than other at every step. Enterprises are growing owing to the popularization and availability of internet which is connecting people all across the globe. Now even the products that we once used to buy at stores are all available online and we can buy them with just a tap on our mobile screen. Hence, more and eCommerce companies are developing to woo consumers of all kinds. With that the need of good website development companies is also growing.

Ask and Relax is one such website development company in India, which is rapidly growing and establishing its name among the leading companies of Bhopal. The website development is carried out using the various platforms like WordPress, Joomla, Magento, OpenCart, PHP, .Net, etc. we have experienced and creative team of designers and developers who work passionately to create the best and attractive websites for our clients. In a short duration of time, we have worked with numerous reputed clients from various business sectors. Our clients belong to various sectors like hotel groups, education institutes, real estate builders, health industry, politics and more.

Whether anyone has a desire to begin a blog or want to establish a new venture, web applications and CMS websites are created by us in the most inventive and competent style, which facilitates the drawing in of online clients and viewers. Ask and relax is a web development company in Bhopal where by utilizing an effective online marketing promotion, in a little while, one can start observing the results of the efforts put forth by our web development and web designing team.

Website maintenance and other post development jobs are also a critical and are performed by our team in a genuine and faultless way. It helps in running your business website smoothly and keeps catching the attention of the potential buyers and viewers. At the best website development company in Bhopal Ask & Relax, our main goal is to keep our client’s priority on the top and to produce the best results. We and our customer’s fulfillment is what that keeps us inspired to achieve and deliver the best.