Category Archives: business

Facebook Chatbots Discovers a New Machine Language

Unexpected discovery from the social media giant, Facebook in creating its own language. The researchers from Facebook Artificial Intelligence Research Lab have taken a step towards profound and prolific approach trying to improve chatbots. The boats are known as “dialogue agents” who were creating their own language.

 

Facebook Chatbots
Facebook Chatbots

 

To strengthen their conversational skills, the dialogue agents were allowed to converse freely using the machine learning algorithm. Suddenly, the boats diverged their way from scripted norms and started communicating in a completely different language without human input. Now just imagine the evolution of such vertical from Artificial Intelligence, when given a scope can deviate from its circumference and create something new.

To take an attempt to converse better than human chatbots took a step further and executed better than human creating something phenomenal. Well, this doesn’t end here.

Researchers have discovered that these bots are an incredibly crafty negotiator. Relying on machine learning and advanced technologies, the bots have taken an attempt to improve the results of negotiations. With the passage of time, bots began feigning interest with their skills in one of the item “sacrifice” at the later stage as a faux compromise.

The discovery made by Facebook has given the ability to the bots to negotiate and make compromises. During the execution of this process, it was noticed that bots made a divergence in human language forcing them to alter their model.  When two boys were allowed to have a conversation using machine learning to iterate strategies led those bots to communicate in their own language.

Google Translate” service showed the similar scenario using its own language to translate with. New Scientist’s SamWong quoted on this whole idea, “using neural network the online translational tool recently started translating between most popular languages – as a matter of fact, the system has transformed into such an intelligent one that it can execute this for any language pairs on which it has been trained explicitly.

Initially, it was believed that bots have their own limitation to carry out the complex conversation. Prior to the latest invention by Facebook, it is now clear that they are not only capable of estimating and negotiating over an item but can also use deception to break through a deal.

This is not a singular level invention but a huge leap forward for AI.

Earlier, Facebook had released a platform that could combine different advances in artificial intelligence and articulate a lot more on machines. ParlAI, a framework which is built on conversational AI systems combining different approaches of machine dialogues. Having integrated into Amazon’s Mechanical Turk, this system has a team of researchers who ask the humans to help train their dialogue system as a vital means to develop the smarter conversational agents. Artificial Intelligence holds a firm grip in creating a machine has the capability of decent conversation tapping on learning and common-sense knowledge. a better dialogue system could have myriad commercial application. The tools help social network allow outside developers perform useful tasks building chatbots on their platform. Using its own conversational assistant called “M”, Facebook has poured immense resource which is tested by a group of selected users. From a large data test platform like this, the community will gain benefits. Hence this should be welcomed by anyone working on natural language understanding.

With all these working on a new structure of accidental language discovery in chatbots, Facebook hasn’t just created a breakthrough but also helped to enable technology in a more refined way. New machine learning approaches such as reinforcement are also been experimented witnessing the fact that it could also help mimic the ways animal learn through positive feedback.

The social media giant was experimenting to teach chatbots the way to negotiate with each other and suddenly they stumbled upon something unusual where they found the chatbots imitating human speech spontaneously. This provides a glimpse of how the chatbots could communicate independently of humans in future. A brand new language was used without any inputs from supervisors to communicate instead of the conventional human speech.

Although the new language was more efficient for communicating between two bots, yet it couldn’t achieve the task. Thus the expert programmers altered the way to complete their negotiating training.  The hypothesis of the invention of artificial superintelligence will trigger the technological growth giving a fruitful outcome confronting a change in human civilisation.

There is a lot to go with the mysteries of machine learning and its deep understanding. This evaluates the output feeding a neural net with a massive meal of data.  Even for experts designing the system, it is understood that ideally, machines have the capability to create their own language highlights. Matching this thought the Facebook team got fired up to create this new machine language invention from chatbots. The reasoning strategies and diverse utterance from human language explore a new platform of the invention in near future.

Talk about any customer service industries using common keywords to answer the inquiries of ‘FAQ’, the chatbots are highly effective and widespread. These bots often have a limited run time span prior to any requests getting too complex. Chatbot Technology is something in which Facebook has been investing a lot, following which many large organisations are also in the pipeline. Sometimes the bots can also turn out to be sneaky. However, Facebook has enabled these bots to estimate the value of the item and infer how much that is worth for the party.

Sometimes people walk away without any deal, sometimes new agents hold on for longer conversations accepting deals less quickly. Adding to this, the new chatbot models in this experiment will certainly negotiate in their own language better in conversation than human achieving successful outcomes.

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Hire WordPress Experts From The Best Web Development Company In India

Choosing a right web developer can play a crucial role in your online journey. After all, it is your website that connects you with the rest of the virtual world. At Ask & Relax, the web development company in India is committed to deliver excellent service at affordable prices. Our team of professional developers and designers has rich experience. We are able to manage the tight deadlines without compromising on the quality factor.

Best-Web-Development-Company-in-India

Finding a right Best web development company in India is not difficult as there are various professional agencies that offer a comprehensive and professional solution. Ask & Relax is one of the leading agencies offering professional web development service. Request a quote and learn how our services could help you.

Estimate:
It is the first and foremost factor that needs to be considered while opting for a web developer. The cost of the web development depends on many factors. Discuss the objective of the website and choose your platform and get a fair idea about the price. Once you discuss the project details and objective with the project manager, they will provide a rough estimate. You can make necessary changes in the plan to follow the budget limit. At Ask&Relax, the leading web development company in India offers quotes to the interested clients. Just fill up the simple form and our experts will get in touch with you.

Functionality:
The purpose and usability of any website depend on its functionality. The cutting edge web development platform now offer end numbers of features, and functionality, but not all latest features are suitable for your website. Deciding which feature to use and which to drop is a crucial aspect of any website. For example, if you want an e-commerce store, then loading the store with a variety of functionality seems attractive, but stuffing the store with useless feature will only reduce its performance. Consult the experts and finalize the features of the website wisely.

Ask & Relax  as a word press experts
A good web development agency not just designs a website, but they ensure that a website is properly designed and developed. The budget, performance and safety of the website largely depend on the platform on which it is based. Picking the latest platform juts because it is the latest trend has never been the criteria for selecting website development platform. If you are planning to stick to the open source platform, then opting for WordPress won’t disappoint you. It won’t be wrong to say that since 2003, it has literally ruled the web world, earlier the platform was popular among bloggers only, but today every second website is based on this platform.

Have you ever thought why WordPress has emerged as one of the most popular platforms among developers as well? If you are weighing different platforms for your website, then we would suggest you go for the WordPress, and here are a few factors that make it a perfect partner for those who are taking their first step in the virtual world.

It is considered as one of the most popular open source Content Management System (CMS). Easy to use, and upgrade, this free software allows you to explore the potential of the virtual world without setting any limits. The platform supports thousands of plug-ins and customizable templates. Represent your website uniquely and make your presence remarkable without splurging all your savings.

Connect with professional service providers and get a cutting edge website. Our focus in on delivering flawless work at affordable price.

Boost Your Brand Through Bold Marketing

BOOST YOUR BRAND THROUGH BOLD MARKETING

The impact of the sports partnership with brand awareness is usually aimed at increasing its customer base.  Most importantly, at the end of the day, it’s not about just the numbers but the connectivity created. The numbers being unpredictable, sets right only through connections, making an unpredictable pathway for you. Sports sponsorship impacts brands with its high impact on social media, resulting in activities and discussions. The face of superstars is thus considered to be the best brand advocate a company can opt for.

Take a look at some of the star sponsorship that has gyrated the motion of brands on social media platforms so far.

Lionel Messi And Adidas
With a site after Messi, his fans were magnetized to use products that Messi uses from Adidas which rather took Adidas connecting all over the globe and boosting its sales.

Tag Heuer And Cristiano Ronaldo
Matching the footprints of Nike, the very next day Tag Heuer sponsored Ronaldo posting shots on social media platforms wearing their brand watch with a massive impact on 35 million views and 2.4 million likes in just a span of three days.

REEBOK AND CONNOR Mcgregor
McGregor, the highest profile fighter in the Ultimate Fighting Championship have been soughted by many companies to endorse their products. Reebok banging the chance with him became the sole supplier of the kids for the fighters.This established a strong consumer base along with soar in royalties with a 20% increase in the sale of its product as per research.

BLOD

Recently, stepping onto the court in the 2017 March Adsanity Championship “Pizza” and “The Peanut Butter Cup” held on firmly to a belief in making history becoming the first ever champion of social engagement.
11,041 solid engagement on major platforms proved to be more than enough to nail down the trophy.

With these examples, it’s clear that the real engagement marketing is best through sponsorships that impact your brand’s positivity at the end. These “ untrained marketers” actually surge your brand in the market when infusing with your trained marketer.

7 Keys of E-Commerce for Year-End Performance

shopping website development

There are dozens of metrics to track the performance of your E-Commerce store. Sometimes you fail to keep the track of the numbers and how to figures in the picture of your business success. Growing your store, the focus is needed in two areas:

The right KPI and measuring/ tracking the relative metrics.

Have a proper analytic system to measure all the metrics.

You need a vital e-commerce metrics in each stage of the sales funnel of your business and customer lifecycle.

Discovery, Consideration, Revenue, Retention and Advocacy are different stages of e-commerce sales funnel.

If you’re a seasoned E-Commerce veteran, there are five metrics that can quickly help you to get a clear picture of where you are and where you are going to be.

Key#1

Gross Margin

Revenue being the bottom line, one has to keep an eye on the gross margin or the difference between revenue and cost of goods sold. This is important as you need to reinvest profits for growth in next year.

The key question is: How many people are aware of the product or brands?

So at the top of the funnel lies Product Discovery

Here comes Brand Name Search- where people search your brand using metrics like Google Adwords, Google Search Console & Google Keyword Planner.

Key#2

Conversion Rate

The concept behind this is visitors converted into buyers. Conversion isn’t always limited to top line website traffic, thus evaluation from different sources must be done like advertising, e-mail campaigns and promotions to understand what is most effective in driving sales and plan accordingly.

The key impression metrics need to be activated for this. Facebook reach metric is different from impressions as it may include multiple views of your ads by the same people. For views, YouTube and other Video hosting platforms play a major role. In Adwords pay attention to Search Impression and Display Impression share.

Apart from this, an idea on a monthly basis on the number of times your website was served on Google Organic search result giving good KPI for overall reach is the work of Google Search Console.

Key#3

Subscriber Growth Rate

The use of email marketing to spread news of special product exploring ways to expand your audience via multimedia, Pinterest or other targeted platforms. The count of monthly readers and email list and make a research for engagement of audience in other social media platforms is a must.

Value per Visit is the data point which helps you understand the value of each visitor. This helps in guiding decisions around advertising and in calculating returns on your marketing investments.

Key#4

E-Commerce metrics at Consideration stage

Down in the funnel comes a point where the focus needs to be on convincing potential and existing customers to engage with your brand. Here comes the tracking and analyzing of metrics to inbound traffic to your store, email and social media engagement. On-site traffic is the key performance indicators which establish the easiest way of measurement to your website.

Email marketing metrics with growth rate, bounce rate, open rate, click-through rate and conversion rate are the top engagement KPIs that your email marketing team may adopt for business success.

Social Media Engagement metrics: like, share, comments and clicks per post are engagement KPIs on monthly basis.

Key#5

E-Commerce metrics at conversion stage

Tracking sales and revenue is regularly is a standard procedure for any business. Tracking e-commerce businesses with more advanced KPIs at the behavioral level takes the system to the next sphere. Micro-conversions with Email collection and ordering samples are the pre-determined steps that occur before a sale. E-commerce team should keep an eye to track the relationship between micro to macro conversion ratio by testing and optimizing email communication improving the sample-to-order ratio.

Number of Transactions, Average Order value Sales Data, Conversion rate, Number of visits, Customer Acquisition cost are some of the critical business metrics to measure the effectiveness of paid measures.

Key#6

E-commerce metrics at Retention stage

The key loyalty metrics that you can use as primary KPIs to evaluate how to retain customers in business. Repeat purchase rates, purchase frequency, Order gap analysis measure customer retention starting from point to understanding and improving customer loyalty.

Along with this Average Customer lifetime value, followed by metrics like average order value, purchase frequency and time period guides your business.

How long customer will shop with us is the exact question that you should dig your mind with.

Key#7

E-commerce metrics at the Advocacy stage

The reason existing customers will want to recommend your brand comes from the customer experience. A good customer experience is more of a lead to recommendations. Net promo score (NPS) measures how a customer recommends your brand. The target is to make average NPS across all customers to the optimum possible. Customer satisfaction gauge to be tracked and segmented monthly.

Summarizing all the above metrics together on a single spreadsheet is an effective means of running a data-driven e-commerce business. With these, you get all the insights into what’s working and clear vision on any opportunities for improvement.

Mobile App Development Company in India bring Great Digital Transformation

 

Mobile app development company in India - Ask and Relax
Mobile app Development Company in India – Ask and Relax

 

With various reasons to marketing your business Ask and Relax Info Network Private Limited, the finest Mobile app development company in India has various ways to cater your business to the target audience. One needs to understand the technology choices involved and discuss the options with the mobile app developer. These have different services for various sectors- Retail, FMCG, Healthcare, Education etc.

In any business to invest in purchasing, customizing, or developing a mobile app the call-to-action, competitor analysis, teams mobility are all part of criteria. Android, iOS and much more are platforms to help you connect with your audience. There are 7 mobile ad monetization models.

The Banner Ads are the ones that typically will occupy the real estate world from top to bottom. If the user taps on it all sort of possibilities opens up on downloading this app.

The Interstitial Ads are inserted at a transition point that can drop the user off to the advertiser’s desired URL.

The reward Ads which is triggered by some event in the app like getting an achievement. The user could see the pop-up ads of discount, gift coupon, etc.The owner getting the privilege of compensation too. The offer walls in the mobile app giving the option of earning virtual goods by performing some action on the wall.Notification Ads that are supported only on Android gives user platform of various options.

HOW MUCH DOES IT COST FOR THIS APP?

Integration of backend/development/third party vendor together plays a major role in Mobile App Development. Ask a developer to provide you with a quote to provide you with a quote with the same wireframe.

WHAT OTHER PLATFORMS FOR MOBILE APP?

Mobile App manages to deliver great quality with a bit of optimization practice. The screen size, resolution and aspect ratio is well adjusted with the video quality. To simplify the building of mobile app there are various pre- integrated support with AWS cloud. The explosive growth in ‘smart ‘mobile devices companies has also started to become more dramatic their way of work and how they engage their staff, business and customer.

Like the native app, hybrid mobile app is built using a language called  HTML5 which were not as reliable, fast and smooth as a native app. Thus web apps like the traditional, responsive and adaptive app is built to make the developer easily available. With this benefit, it also has few drawbacks like it can’t use any hardware on a device with “ discoverability” reducing gradually.

There are a lot of things to be considered when looking at the mobile application strategy. Customization of IT has brought a vital change to various sectors understanding the digital customer’s spending pattern, balances, income, preferences, likes, dislikes and unstated needs. Thus, organization must take their full extent by utilising digital techniques such as mobile app development to provide every customer with a full-time assistance. Of course, transformation leads to major changes, product-centric shifts and big end data availability to a more customer-centric view.

Digital transformation through one of the means of mobile app development company in India can lead to improving brand recognition, revenues, increased customer base, competitive differentiation and enhanced customer experience.

Web Development Company in India Takes The Spotlight

Businessman think why i need a Website

To run parallel with the competitive world, business through digital grip can hold on tight to your target audience. As a businessman one needs to focus on the digital upliftment of their brand with best Web Development Company in India. A quality website will surely convert visitors into customers in just a need of the hour.

Ask and Relax Info Network Private Limited engraves to be the foremost web development agency. There is always an intense competition for developing and eye-catching website and a multi? Tasking one. As a business owner, the first question that comes to your mind is? Should I develop it by myself or outsource an agency?

Many business owners opt to build their own website, but chances are there to make it more advanced with your growth in business. You may take the help of website builders like Wix or Squarespace, which isn’t a bad idea, but there lies a problem. Many small businesses are complex and require a broader platform which is feasible only with an outsourcing agency that could assist you in the growth of your business online.

OUTSOURCING YOUR WEBSITE DESIGN AND DEVELOPMENT
This could be an expensive option but a safe investment for the future of your business. A good web development company will work for you and give an understanding of your product/ services along with your brand building.

Why Choose Ask and Relax

Ask and Relax - The Best Web Development company in India

If you click the link above, you will walk into various options and things to take into consideration while making decision. We live in an age where people go for a research online. As business owner your online success hinges on the visibility of your website to your target audiences and the ranking achieve retrieving traffic to your website.

Its tuff to accomplish such things by you to website design. With an agency you can update your site anywhere you are. Each page can be customized giving you full control on which page you want your search engines to rank high. You could get a convenient syndication and earn inbound links to your site. A new blog entry would automatically go to RSS Feed and make it easier for others to syndicate your content across numerous directories and websites.

You get a closer approach to responsive web design without the need to develop separate website for different designs. An ultimate social media integration building your social networking communities would give you a seamless effect. Most importantly you can fortify your sites security and make it hacking proof.

Apart from this the custom web development is an excellent for any business which could reach out to and impress a larger demographic population. Professional guidance in website building might costlier but gets you both pre-sale guidance and after sales assistance if you opt for a web package.
These could create a positive impact making the end ?users believe that you mean business on a serious note giving general good impressions to your visitors who are visiting your website. The curiosity lies with the cost ranging from $1000 to $15000 (design, development, custom plug-in).

The task to find a competent website design company to handle the creation of your company’s site isn’t an easy task. Thats why Ask and Relax created this helpful way to guide you to the finest Web Development Company in India that promises you the world only for a little upfront investment.

 

Seo Company In India Is The Driven Tool To Get Traffic

As the trend of online marketing is growing rapidly in India the demand of SEO service providers has also increased. Choose your SEO Company in India, wisely and put your website on a right track.  Firms like Ask & Relax in Bhopal could be a good choice for you. The firm offers a comprehensive package, 24*7 support and professional service at an affordable price.  The personal attention and customized plan for each website are the USP of the firm. 

SEO Company in India
SEO Company in India – Ask and Relax

Many business owners do not able to understand what SEO Campaign can do for their business. Most people search online or an internet to make their purchase decision. In fact, today, users are searching for goods and service through their mobiles and tablets from anywhere and at any time. In order to achieve high returns and brand building no business owners can afford to skip the e-commerce potential or doubt on search engine capabilities.

Search Engine Optimization services help small or big business houses to acquire a top ranking in search engine listings and make your website visible to millions of potential customers. Ask and Relax undertakes all SEO functions like keywords research, on-page and off-page optimization of the website, link building, content and analysis of the keywords to help clients in achieving a good and strategically optimized marketing campaign.

There are a number of benefits of using Seo Services provided by the professional Company to help your business to achieve new heights in online marketing and have top ranking in search engines listings. These services are customizable and cost- effective solutions to provide the maximum advantage to the business owners in selling their products and services online. The various kinds of services which are offered under the SEO Services umbrella are-Link building, copy-writing, Internet marketing, Website redesigning, Social media optimization, Email campaigns, Brand management and much more.

Online marketing services such as SEO must be performed by an experienced agency in India who takes care of the need of the clients before planning and implementing any Campaigns. Service like copy-writing takes care of the content in the client’s website, blogs, and articles to make sure that the content is optimized by the use of appropriate keywords and user-friendly. Informative content helps in creating back-links since visitors would like to share useful content on social media platforms with their friends and families.

Internet marketing experts helps clients in exploring and taking advantages of new and upcoming advertising opportunities for image building of the business. The Internet or Online Marketing services like pay-per-click, email campaigns, click-through-ads, banner advertising are becoming important and quite popular these days to grab the attention of target traffic in the complex world of Search Engine Optimization.

From children to adult, at present, everyone spends at least 5-10 minutes on social media platforms like Facebook and Twitter. This has given rise to Social Media Optimization services. Seo agency tries to keep this factor in mind while working with websites and they prefer to develop social media buttons while performing website redesigning or website development for the users for easy sharing of website content.

It does not take any expert to realize that through an effective marketing campaign developed by professional Company in India your website visibility and rankings in major search engines like Google, Yahoo, and Bing is bound to attract large internet traffic. Increased traffic will result in high conversion rate and this, in turn, will result in huge revenue for the e-commerce business owners.

How to find a professional SEO company in India?

digital-marketing-company

Are you looking for the SEO Company in India for result oriented services? Connect with Ask and relax, the SEO agency of Bhopal is well aware of all the marketing trends and tactics and could put your website on the right track. Our Organic SEO methods ensure that the clients earn a higher ROI.

Don’t let your online business dies a slow death. Empower your online presence with an effective digital marketing plan and for that, you need to consult a digital marketing company, Bhopal. Every day, millions and millions are websites is launched, but unfortunately, a big number of them fail to mark their presence on the internet. There are many so-called SEO experts who make promises like millions of visitors in a day or top position just in 15 days, beware of such self-acclaimed experts. As these experts will harm your reputation.

The process of website optimization is not pre-set, but it demands personal attention and customized approach for understanding the need of the business, the expectation of the end-users and the trend of the online marketing. Find someone who is well-aware of their responsibility and put their best efforts to yield the result.

Despite millions of professional firms, there are few agencies that offer comprehensives and customized plans. Don’t let fall prey of advertising, instead choose your SEO company in India smartly. Make a list of ‘Must have’ factors, compare few agencies on the basis of the SEO services and hire the right one.

Experience: The online marketing platform is dynamic; it keeps changing its dimensions. One cannot rely on the same plan to deliver results for all the projects. But at the same time, one cannot deny the role of experience in measuring the changing trend of the virtual world. When you have a team of expert and experienced online marketing professionals to manage your website, you know you can cushion your website with the unexpected algorithm changes announced by the search engines. Don’t let your website perish due to the lack of intelligent marketing, instead, work with someone who safeguards you from all the changing trends.

The diversity of the portfolio: The richness of the portfolio and the success of the projects tells a lot about the level of commitment and expertise of the service provider. You can connect with the old clients to learn about their work method. Browsing their portfolio will also give you an idea whether they have managed projects similar to yours, or  they are new to such challenges. The optimization service demand time and money, make sure you have invested your resources at the right place.

Updated knowledge and skills: The trend of online marketing, search engines as well as the expectation of the market and users keeps changing. There is no set formula for success, but to succeed in search engine optimization service one must equip themselves with the latest knowledge and trend of the search engine optimization. There are various tools that are used to analyze the market, current trends and competitors, find someone who uses the latest methods to explore the different avenues of SEO and ensure that your website performs well for the competitive keywords in the major search engine.

On-time report generation: A good and professional firm pays emphasis on sharing a regular update of the work. It helps the client in assessing the current status of the project and at the same time, the reports are used by the SEO executives to measure the results. It is the report that helps in deciding what changes should be implemented in order to achieve the desired result.

Team support: Executing an SEO plan successfully demand full support of an expert team. There are various tasks that need to be done. A good team includes content writer, executive, link builders, analyst, report expert. Choose an SEO agency which has an efficient team to execute the well-designed plan, only then your search engine optimization plan will deliver results.

Now the most important task is how to search for the right agency. Exploring the internet could help you in landing up at the right place. A company that can optimize its website for the competitive keyword would definitely give you a hope of a better result.  Browse their services and packages or request a personal quote for your website. All these small steps will help you in filtering your search and selecting the right one.

A SEO Company for the best SEO Services in India

Business owners these days are all concerned with the popularity and exposure of their business on the online platform as it has became extremely crucial for a business to stay in customers’ notice all the time. It has been seen that merely creating a website for your business does not yield any profit to your business as until your website is shown by the search engine in the search result list, customers are not going to know that you even exist. Thus, the search engine optimization comes into the picture.

Seo_Company_in_India

SEO as it is generally known, or Search Engine Optimization is a combination of various strategies and techniques which facilitate in increasing the traffic number of visitors to a particular website by attaining a high ranking in the search engine result page. To put it simply,, when you type a search term on a search engine like Google, you see a number of results in the form of a list on a number of pages. The name of the website that appear at the top are the best  SEO optimized websites and most of the time, users click on the top results of the page only. The results that appear on second page onwards are have the least chance of being visited by the viewers, and thus get least or no traffic to their website. These websites are performing poorly because they are not SEO optimized. So, in order to SEO optimize your website, you can take the help of any SEO company in India, which is providing SEO services at reasonable costs.

SEO is a meticulously learned process that becomes stronger with experience and practice and only then it can yield good results. Whatever results are achieved can be easily quantified in the sense way that the number of people visiting a website would surely go up after optimizing the website. A number of technicalities and methods are engaged in optimizing a website. Different search engines have their own algorithm according to which they rank the websites. Therefore, a good SEO agency must have enough knowledge about the algorithms followed by these search engines and should be able to apply them strategically so that improved results are  delivered to the clients.

Moreover, if the content on your website is not updates on a regular basis, this can be just a one-time action. The best alternative if you plan to optimize your website is to hire a freelancer who knows his/her job. It is amazing to see how many talents are moving onto freelancing due to the growing awareness about work life balance. People prefer to work as per their convenience and have enough free-time to enjoy their life rather than slogging long hours in the confinement of an office and end up having no work life balance at all.

Ask and Relax Info Network Pvt. Ltd. is Bhopal based digital marketing company, which provides excellent SEO services to variety of businesses for helping them achieve a strong online brand identity and fetching higher number of visitors to the website. The experienced and talented SEO professionals at Ask and Relax are expert in creating efficient SEO campaigns that brings sure shot and improved results for the client’s website in a short period of time. The on-page, off-page SEO, PPC campaigns, and social media marketing are some of the strongest domains of this company where they provide the best results and thus, it is on its way to become the best SEO company in India at central region.

4 Simple Tips to Improve Customer Acquisition Approach

SEO_CompanyStudies show that “both companies and agency clients have a greater concentration on customer acquisition than retention.”

Some businesses waste time and money by focusing on quick remedies. But your company can gain more customers with restricted resources by focusing on the right strategies. For startups and other SEO company in India, the most complex thing is focus. It’s simple to concentrate on your forte for your products, but very hard to focus on the forte of your customers.

You must have a solid for customer acquisition. You have to start by building a strong base of relationships with your target customers. Obtain clients by focusing towards specific targets. Follow these tips to improve Your Customer Acquisition Strategy:

  1. Build Engagement

It’s very doubtful that a first-time visitor will trip upon your website and automatically buy your products. Potential buyers must be completely connected with your brand name before they buy anything.

In order to attract more visitors, make worthy relationships. 70% of buying experiences are anchored in how the buyer feels they are being treated. You must know what difficulties your customers face the most, and how you can provide them the solution. Interact with them, and make sure your marketing team is analyzing customers’ behavior as potential buyer. Identify new ways to connect with new customers and retaining them for longer time. Make use of social media to talk about your brand, make interactions and to build a public image. You can also take help of any social media marketing agency to carry out your brand promotion and customer engagement.

  1. Limit Expenses

Acquiring customers doesn’t essentially associate with higher expenditure. You must become skilled at keeping a watch on your expenses. To calculate your customers acquisition costs, you have analyze how much paying customers splurge during their lifecycle, what percentage of customers that sign up truly pay you and proportion of people that stopover your website sign up. You must be ready to utilize your resources to accomplish a worthy plan, but you must experiment with various strategies to lower your expenses.

  1. Educate Prospects

Nowadays people often learn about the product on internet before purchasing it. As a part of performing customer acquisition, forget about persuading your customers to buy certain product. Instead, ask your team to educate your potential customers through social media marketing and becoming a trusted partner and knowledge giver. When you share important information, your company becomes an industry expert. Customers learn to trust your opinions without the fear of being deceived. Set up your brand as an authority with the help of a social media marketing agency. You can host webinars to tell customers about your product.

70% of consumers say they check out product reviews prior to buying anything, and product reviews are 12 times more relied upon than product descriptions from makers.

4. Develop Joint ventures

In the present time of global economy, businesses don’t flourish in seclusion any more. It’s significant for eCommerce sellers to make partnerships to generate a viable business model.

Gain exposure to new audiences by associating with other brands. Through tactical associations, your business can perform more within a smaller amount. Making customers doesn’t always mean reinventing the wheel. Sometimes, joining forces with like-minded brands can increase new paid customers.