Google has one’s again proved that it always plays a master stroke at the right time. A huge round of applaud for achieving this milestone. When the entire community of job seekers are pondering from pillar to post in the US and many parts of the world to get themselves a secured job, Google has tapped into an effective action launching its job search engines in the US.
This lets you virtually search for jobs almost on all major online platforms like LinkedIn, Monster, WayUp, Direct Employers, Career Builder, Facebook and many others. The complete job listings are found on Google’s company homepage.
The motto is to provide a better platform for all the job seekers check out jobs without going to multiple sites skipping over duplicate postings and irrelevant jobs. The announcement on Tuesday enlightens the market – incorporating a new feature into its search engine. Those who use Google in English on mobile and desktop devices will now be able to visualise the results immediately.
Job seekers who type “ jobs near me” or “IT jobs “, Google will fetch the details from all the job sites like Moster, LinkedIn, WayUp , Facebook and many others. Narrowing down results in its job search engines by title, categories, date of post and company type, Google even ensures to integrate high-end filters in future.
One’s you login to your Google account, you will be viewing the commute times with employers review and ratings. Through job hunting sites like LinkedIn, Google will provide the key for job searches to receive notifications turning on the alerts when any job gets highly available. With new capabilities, Google could be placed in competition with many popular search engines with millions of unique visitors each month.
With LinkedIn and WayUp, suggesting positions based on the experience list in user’s profile, Google’s search engine may work for creating new positions with a new challenge to match up the searcher’s experience. Infusing advanced artificial intelligence and machine learning capabilities, Google collaborates with many job matching industries to make a perfect match for employees and employers.
Mostly desperate job seekers get on to any sort of job without making a deep research on the background check of companies. This usually pulls them down to problems like a sudden closing of startups due to insufficient funding, frequent hurdles in maintaining a consistency in salaries, non-registered companies and above all a sense of job insecurities. With Google’s job search engine, you could find employers ratings and reviews along with a profound job description from sites such as Glassdoor and LinkedIn.
Google at I/O mentioned of using machine learning to organise and automatically sort data clustering similar jobs. The major advantages catered through this technology are that Google promises to eradicate duplicate postings and provide relevant job listings in one platform.
This feature brings benefits for employers with job content:
- You get a prominent place where your postings are eligible to be displayed in new job search feature of Google highlighting your logo, reviews and ratings.
- It’s very obvious that every employer looks in for a highly motivated applicant. Getting an option to filter by various criteria like location, job title – employer is more likely to get job seekers who are looking for the exact jobs.
- The will be increased chances of conversions allowing job seekers to interact with your postings and click through your site with a new avenue.
SO HOW TO GET YOUR JOB LISTING ON GOOGLE
There are two steps involved:
- Place your job listings with Job Posting structured data
- With < last mode > date, submit a sitemap or RSS or Atom Feed
In case there are around 100,000 job postings or more than 10,000 changes/day, you can express interest to use High Change Rate Feature. Enriched search results is a category of enhanced class search result which is a more interactive forum created by Google Search support team.
Implementing enriched search caters to rich results that extend with the addition of new properties. Google’s search ranking algorithm drives enriched search engine adding the correct structured data to your page. Google For Jobs is driven by Cloud Jobs API, which allows access to search and machine learning algorithm developed by Google.
Now how does it execute this whole process?
Applicant tracking system, company career websites, staffing agencies etc are some of the features allowed serving relevant job openings to the job seekers. Potential recruits pivot round shorter commute time. As per report suggested by ManPower Group, around 46% employers in the US are facing talent shortage and filling the job opening for the right candidates.
A set of guidelines is provided by Google for all the job providers to notice the job openings in Google’s job search engine. This helps to figure out a detailed process of how employers can make the visibility of their postings to the audience.
One can filter jobs based on industry and location as posted by the employer. Once a query is received, you can turn on the notification to match the personalised query. I would like to quote Nick Zakrasek, Google’s product manager who said, “Finding a job is like Dating”.
Google has created a framework to remove all the duplicate listing with its machine learning trained algorithm and categorically placing them. In case you come across a relevant job, Google will redirect you to the actual job site to initiate the application process. This will act as a credit for just job sites to share all the prolific details in their listings for job seekers. It is very clear that Google doesn’t plan to filter jobs based on what is already in the database. It is in no way directly competing with other job sites.
Conal Thompson CTO Monster.com told that Google job search engine product aligns with the core strategy allowing candidates to explore jobs across the globe and refine the search criteria meeting their unique needs. Certainly, there will be some mirage seen in the form of challenges for many job posting sites driven by SEO.But, surely with Google job search engine, a wide scope of expansion for job seekers and employers will take a leap.
Resisting the temptation to bring in an effective action on the revenue source, Google has used the AI-equipped search engine that will link to the site with the exact job description. Indeed, Google has taken a step ahead to create a new evolution with technology reforming the process of job search at its best which is going to transform the competitive landscapes for job sites.