It has been noticed that most of the businesses doing digital marketing do not plan or strategize their online marketing strategy and thus don’t get any noticeable benefit out of their online advertising campaigns. In fact their online marketing strategies are devoid of any clear goals or objectives. When their businesses don’t get any benefit, they end up criticizing the whole idea of going for digital marketing of their business. Many SEO companies in Bhopal have reported the same kind of trouble they are facing in their SEO campaigns.
It is a known fact that digital marketing world and the SEO strategies keep on changing and with that, digital marketers have to change the style of planning their SEO campaigns. Luckily, there are some established models and methods for digital marketing planning. Read on to know one of such methods used with large and small customers to boost the SEO strategy and improve results of digital marketing campaigns.
PRACE is a mnemonic that maps to buyer lifecycle, which stands for:
Reach. Increase your reach to your customers on all kinds of online platforms like social media, search engines, blogs and other relevant websites. You can reach your customers through SEO and PPC campaigns. Consumers can be reached on social networks through content, images and graphics. Also, they can be reached through publishing strong and original blog posts and articles on popular blog sites.
Act. Act is lead generation, the process of influencing website viewers to take the subsequent step and stay in contact. This may consist of soft goals like downloading a white paper or signing up for a newsletter. A majority of website visitors to business websites don’t communicate. Therefore, it’s very important to properly review. Hence to emphasize on increasing your communication with the target customers, you need some something like Google analytics, which is an excellent tool for tracking goals so that you can analyze the performance of your strategy and can tweak it accordingly.
Convert: However small, this is the significant step, and for itself is mentioned discretely. This is a sale or relevant sales lead. Your main objective! This is the point where we begin our relationship with a consumer. And, for a SEO company in Bhopal, even the smallest lead conversion is considered a big step towards SEO success.
Engage. In this step, you will have to construct the initial exchange and build a long-term association with your consumer. You want to vend other services. You want to hold on to that customer over the long period of time. You want to keep that customer happy and increase the lifetime worth of that consumer. You also want to create encouragement and ensure that your happy customers become part of your marketing strategy through reviews, comments, shares and referrals.
I hope that following this four step planning process in your SEO Companies in India as well as in other countries, you’ll be able to run a successful SEO campaign.